Category
Lifestyle
Assisted Choices
3.6
Trend score
Trend
What is the Crust Creativity trend?
Crust Creativity: Companies specializing in comfort foods are releasing unusual pizza dough recipes that challenge typical notions of the meal. The inclusion of atypical ingredients adds edge to dishes that are otherwise predictable. This approach to cuisine bridges the gap between familiar, popular products and a consumer desire for novelty.
Trend themes
Themes within the Crust Creativity trend
Three behaviours holding the trend together01
Alternative Ingredients
Companies are releasing unusual pizza dough recipes by using atypical ingredients that add edge to dishes that are otherwise predictable.
02
Hybrid Pizza
Pizza Hut has been testing various food mash-ups to provide consumers with a new way of interacting with two of their favorite comfort foods.
03
Stuffed Crust Innovation
Pizza chains are creating various stuffed crust options to provide customers with more flavors, textures, and indulgent experiences.
Industry implications
What the Crust Creativity trend means for industry
Where the trend changes the playbookFor
Fast Food
The fast-food industry can adapt hybrid pizza ideas to cater to customers who enjoy both staple food products and new food experiences.
For
Pizza Chains
Pizza chains can explore alternative ingredients and stuffed crust innovations to make their menu more exciting and appealing to a broader customer base.
For
Bakery and Pastry
Companies in the bakery and pastry industry can explore alternative ingredients and dough concepts to create unique pizza crusts and disrupt the pizza market.
Workshop question
How can your brand combine familiarity with novelty in its offerings, or the way it markets them?
Trend signals
Trend signals for Crust Creativity
Trend score 3.6 out of 10, from popularity 50%, activity 50%, freshness 8%.
Popularity50%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Crust Creativity trend
6 featured examples from Mar 14, 2015 to Jun 3, 2016CategoryLifestyle
Cheese-Filled Pizza Crusts
This Decadent Deep Dish Pizza Features a Cheese-Filled Crust
Fast food chains can incorporate cheese-filled crusts to offer customers an affordable yet decadent pizza option without the need for pricier toppings.
CategoryLifestyle
Hot Dog Pizza Crusts
The Latest Hybrid Pizza from Pizza Hut Features a Unique Frank-Filled Crust
Chance to create unconventional food pairings and dishes with niche appeal.
CategoryLifestyle
Overstuffed Pizza Crusts
The 'Loaded Pockets Pizza' Features a Creamy Chicken and Mushroom Filling
Fast food chains can capitalize on the trend of creative stuffed crusts by introducing their own unique and innovative crust fillings to attract customers.
CategoryLifestyle
Puff Pastry Pizzas
Baker by Nature's Sweet Pizza is Topped with Cranberry Sauce
Restaurants and food businesses can experiment with these new pizza trends to attract customers and create unique dishes.
CategoryLifestyle
Shrimp-Infused Pizzas
This Strange Pizza Features Dough Pockets with Various Unusual Fillings
Fast-food chains can experiment with innovative food combinations and stuffed-crust pizzas to attract adventurous eaters and compete in a highly saturated market.
CategoryLifestyle
Tater Tot Pizza Crusts
Pizza Hut New Zealand Offers Mini Potato Toppings for More Crunch
Exploring new and unique additions to their menus to stand out from competitors
