Consumers search for discrete ways to consume alcohol on-the-go
Implications - Single-serve portions are perfect for consuming alcohol on-the-go, but alcoholic beverages aren't always permitted in public venues. As a result, consumers are turning to DIY methods to discretely travel and transport wine, spirits and beer, revealing that consumers are going to great lengths to ensure affordable entertainment.
Workshop Question - How is your brand catering to the busy, on-the-go consumer?
Trend Themes
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DIY Alcohol Consumption — Consumers are turning to DIY methods to discreetly travel and transport wine, spirits, and beer.
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Single-serve and Portable Packaging — Innovative packaging designs are emerging to make it easy to serve alcohol on-the-go.
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Dual-chamber Technology — Companies are developing technology to separate powder and liquid until it is ready to be consumed.
Industry Implications
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Alcoholic Beverages Industry — The alcoholic beverages industry can explore single-serve and DIY packaging for on-the-go consumers.
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Packaging Industry — The packaging industry can develop portable, innovative, and discreet packaging designs for convenience.
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Pharmaceutical Industry — The pharmaceutical industry can adapt dual-chambered bottled technologies for delivering medicine and nutrition supplements.
