Category
Lifestyle
Performance Powders
Trend cluster
Category
DIY
Self-Serve
Consumers search for discrete ways to consume alcohol on-the-go.
4.2
Trend score
Trend
What is the DIY Self-Serve trend?
DIY Self-Serve: Single-serve portions are perfect for consuming alcohol on-the-go, but alcoholic beverages aren't always permitted in public venues. As a result, consumers are turning to DIY methods to discretely travel and transport wine, spirits and beer, revealing that consumers are going to great lengths to ensure affordable entertainment.
Trend themes
Themes within the DIY Self-Serve trend
Three behaviours holding the trend together01
DIY alcohol consumption
Consumers are turning to DIY methods to discreetly travel and transport wine, spirits, and beer.
02
Single-serve and portable packaging
Innovative packaging designs are emerging to make it easy to serve alcohol on-the-go.
03
Dual-chamber technology
Companies are developing technology to separate powder and liquid until it is ready to be consumed.
Industry implications
What the DIY Self-Serve trend means for industry
Where the trend changes the playbookFor
Alcoholic Beverages Industry
The alcoholic beverages industry can explore single-serve and DIY packaging for on-the-go consumers.
For
Packaging Industry
The packaging industry can develop portable, innovative, and discreet packaging designs for convenience.
For
Pharmaceutical Industry
The pharmaceutical industry can adapt dual-chambered bottled technologies for delivering medicine and nutrition supplements.
Workshop question
How is your brand catering to the busy, on-the-go consumer?
Trend signals
Trend signals for DIY Self-Serve
Trend score 4.2 out of 10, from popularity 61%, activity 58%, freshness 8%.
Popularity61%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the DIY Self-Serve trend
5 featured examples from Feb 6, 2014 to May 5, 2015CategoryLifestyle
Clever Can Concealers
These Hide-a-Beer Sleeves Keep Your Outdoor Booze a Secret
The alcoholic beverages industry can explore new opportunities by investing in innovative concealment products like Hide-a-Beer sleeves.
CategoryLifestyle
Baked Booze Covers
You Can Conceal Your Alcohol in Bread Where It's Considered a Contraband Drink
The trend of concealing alcohol in baked goods calls for disruptive innovation in the security and law enforcement industry to develop better detection methods and prevent smuggli…
CategoryLifestyle
Dual-Chamber Energy Bottles
Amerigo Labs' New Shaker Separates Powder and Liquid Until Opening
Amerigo Labs' dual-chamber energy bottles have the potential to revolutionize beverage packaging, particularly in the energy drink market.
CategoryLifestyle
Topsy-Turvy Drink Containers
This Concept Drink Packaging Design Features Single RTD Portions
Disruptive innovation opportunity: Explore unique packaging solutions to improve product functionality, convenience, and brand experience.
CategoryLifestyle
Discreet Beer Coolers
This Paper Bag Cooler Keeps Public Drinking Subtle
The discreet beer cooler trend highlights the need for innovative beverage packaging solutions that are both functional and concealable.
