Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eco
Memorial
Consumers turn to earth-friendly enshrining techniques to honor loved ones.
4.5
Trend score
Trend
What is the Eco Memorial trend?
Eco Memorial: As eco-conscious consumers contemplate their personal carbon footprint, individuals are considering sustainability-minded memorial tributes to remember loved ones. In memorializing those who have passed in ways that celebrate the cyclical reality of nature, individuals can take comfort in their tribute as a long-term investment in the environment.
Trend themes
Themes within the Eco Memorial trend
Three behaviours holding the trend together01
Eco-Friendly Burials
Biodegradable coffins made of natural materials, such as bamboo or banana leaves, allow consumers to opt for a sustainable burial while still upholding tradition.
02
Commemorating Cremation Designs
Creating tangible objects made from loved one's ashes using eco-friendly materials such as resin, provides an alternative to the conventional urn and creates an interactive method of remembering the deceased.
03
Plantable Condolence Cards
Sending plantable condolence cards embedded with wildflower seeds is a unique and touching way to send love and well wishes to those in need, while promoting eco-friendliness and reminding loved ones of the cyclical reality of the natural world.
Industry implications
What the Eco Memorial trend means for industry
Where the trend changes the playbookFor
Funeral Services
Funeral service providers can consider offering biodegradable coffins and urns, as well as alternative ways of remembering loved ones to cater to the growing demand for eco-friendly options.
For
Design
Designers can create eco-friendly and sustainable solutions that not only uphold tradition, but also provide an interactive and personalized way for consumers to commemorate their loved ones.
For
Greeting Cards
Greeting card companies can consider incorporating eco-friendliness in their product lines by offering plantable condolence cards and other sustainable alternatives that celebrate the cyclical reality of nature.
Workshop question
What's an overlooked opportunity in the eco/natural product space? What would it look like if your brand were to take that on?
Trend signals
Trend signals for Eco Memorial
Trend score 4.5 out of 10, from popularity 77%, activity 51%, freshness 8%.
Popularity77%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Eco Memorial trend
4 featured examples from Aug 12, 2013 to May 6, 2015CategoryEco
Eco Arboreal Urns (UPDATE)
The Bios Urn is an Environment-Enhancing Option for Burying Remains
Opportunity for funeral service providers to offer eco-friendly burial options.
CategoryArt & Design
Commemorating Cremation Designs
Geraldine Spilker's 'Memento' Remembers the Dead
The funeral services industry has the opportunity to offer new and innovative ways of remembering the deceased, such as the creation of cremation keepsake objects.
CategoryEco
Eco-Friendly Burials
These Eco-Friendly Coffins Let Humans Return to the Earth
Funeral service providers can expand their offerings to include eco-friendly options to meet the growing demand for sustainable end-of-life products.
CategoryEco
Plantable Condolence Cards
This Sympathy Card Comes Embedded with a Wildflower Seeds
The use of plantable cards presents an opportunity for the greeting card industry to introduce innovative and sustainable products that resonate with environmentally-conscious con…
