As part of an ongoing effort to win back customers since its foodborne illness outbreaks last year, Chipotle is launching a new promotion called 'Happy Four Hours,' which promotes the chain as a place to grab a drink instead of just a burrito.
The Happy Four Hours promotion is set to run from August to September in several Midwest states. The promotion involves half-priced alcoholic drinks such as margaritas and beer between the hours of 4PM and 8PM. The promotion varies slightly from state to state, meaning consumers may not enjoy the same deal at each location.
The promotion represents a new direction for the burrito chain, which has often placed the emphasis on its use of natural and sustainable ingredients. Now it seems that Chipotle is hoping its drink menu will renew interest in the once-popular chain.