Category
Tech
Delegated Interfaces
Trend cluster
Category
Simulated
Sunrise
Nature-mimicking alarm clocks use gradual light to rouse sleepers.
3.3
Trend score
Trend
What is the Simulated Sunrise trend?
Simulated Sunrise: In order to work with the body's natural cycles, consumers are seeking ways to replicate the experience of dawn and sunrise with smart alarm clocks that use gradual light as a means to waking up individuals naturally. This increased investment in overall well-being is representative of the increased interest in self-care as a means of maximizing energy and personal health.
Trend themes
Themes within the Simulated Sunrise trend
Three behaviours holding the trend together01
Natural Wake-Up Method
Consumers seek natural ways to wake up such as using simulated sunrise instead of traditional alarm clocks
02
Smart Lighting
Smart lighting features such as targeted sounds and circadian rhythms stimulation are being integrated into household lighting
03
Multifunctional alarm clocks
Alarm clocks are being designed to feature multiple functionalities such as emitting scents to wake up users
Industry implications
What the Simulated Sunrise trend means for industry
Where the trend changes the playbookFor
Smart Home Technology
Developers can incorporate smart lighting technology into household lighting products
For
Health and Wellness Industry
Developers can create natural products such as simulated sunrise alarm clocks to improve consumers' well-being
For
Consumer Electronics Industry
Manufacturers can create multifunctional alarm clocks with features such as emitting fragrance to wake up users
Workshop question
What is one way your brand could fulfill the consumer desire for naturality?
Trend signals
Trend signals for Simulated Sunrise
Trend score 3.3 out of 10, from popularity 45%, activity 47%, freshness 8%.
Popularity45%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Simulated Sunrise trend
6 featured examples from Apr 3, 2014 to Mar 17, 2017CategoryArt & Design
Meditative Gradient Clocks
This Artistic Clock Was Designed to Allow Reflection on the Big Picture
Opportunity for artists and designers to explore new concepts and aesthetics in clock design.
CategoryLifestyle
Vibe-Influencing Lightbulbs
The Ilumi Smart Lightbulbs Change Color & Stimulate Circadian Rhythms
Companies can create lighting systems that integrate with various smart home devices to create a customizable home environment.
CategoryTech
Sunrise-Simulating Alarm Clocks
The Philips Wake-Up Light Uses Light & Sound to Gently Wake You Up
Sunrise-simulating alarm clocks are part of the consumer electronics industry and the trend towards smart home devices creates opportunities for innovation in this space.
CategoryTech
Fragrant Alarm Clocks
The 'Mojo' Bedroom Alarm Clock Wakes Users with Scents
Home appliance companies can capitalize on this trend by creating new alarm clock products that incorporate fragrance and other innovative features to improve the morning routines…
CategoryTech
Targeted Light Alarms
The Wake Alarm Uses Light and Sound to Gently Wake You Up
The Wake alarm can be integrated into smart home systems and can spark innovation in the industry to create more user-specific and optimized home automation products.
CategoryArt & Design
Healthy Smart Lamps
The Hue Go Light Connects to Devices for Alerts, Alarms and More
The Hue Go lamp disrupts the traditional home lighting industry with its unique features and design.
