Fragrant Alarm Clocks

The 'Mojo' Bedroom Alarm Clock Wakes Users with Scents

Alarm clocks usually make use of some sort of audio alert in order to get you up in the morning, but the 'Mojo' bedroom alarm clock looks to take things in a different direction. Designed by Komal Rathi, the 'Mojo' alarm clock gently wakes users up by emitting a fragrance into the room to act as an unconventional way to rouse them from their slumber.

The conceptual 'Mojo' bedroom alarm clock is capable of being manually set via the device itself or augmented via the accompanying app. The alarm clock is designed with the natural world in mind and has a perforated top portion that draws inspiration from the aesthetic of a flower and the hypnotic design it boasts.

Fragrant Alarm Clocks
The use of fragrance to wake people up presents an opportunity for companies to create innovative alarm clocks that cater to people's sense of smell.
Smart Wake-up Devices
The integration of technology into alarm clocks such as through app connectivity creates opportunities for tech innovations focused on improving people's sleeping habits and waking experiences.
Multisensory Wake-up Products
The development of alarms that awaken people through multiple senses such as sight, sound, and smell has potential for disrupting the traditional alarm clock market.

Where This Applies

Home Appliances
Home appliance companies can capitalize on this trend by creating new alarm clock products that incorporate fragrance and other innovative features to improve the morning routines of consumers.
Smart Home Technology
The integration of app connectivity into these fragrance alarm clocks presents an opportunity for companies in the smart home tech space to create products that enhance people's sleeping and waking experiences.
Aromatherapy
The 'Mojo' alarm clock incorporates the benefits of aromatherapy and presents an opportunity for companies in the aromatherapy industry to develop similar products focused on improving sleep and wake up experiences.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 57%
Freshness 8%