Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Dual-Purpose
Scent
Brands redefine how fragrances are deployed with dual-functioning properties.
4.3
Trend score
Trend
What is the Dual-Purpose Scent trend?
Dual-Purpose Scent: Seeking to make the process of diffusing scents and fragrances more experiential, brands are turning to dual-purpose product formats for greater appeal. Turning traditional fragrance pieces into wearable devices and high-tech time pieces, brands are not only adding a more functional purpose, but they're also making the experience more interactive for consumers.
Trend themes
Themes within the Dual-Purpose Scent trend
Three behaviours holding the trend together01
Dual-Purpose Scent
The trend of using fragrances in wearable and high-tech items creates an opportunity to combine multi-functional products with experiential marketing.
02
Smart Perfume Delivery System
The development of a smart perfume delivery system that reacts to sweat, could revolutionize the personal care and cosmetic industry, and encourage new advancements in functional fragrance.
03
Intelligent Aroma Diffusers
The use of smartphones and multi-functional features in aroma diffusers provides an opportunity to create innovative design and technology for personalized at-home aromatherapy.
Industry implications
What the Dual-Purpose Scent trend means for industry
Where the trend changes the playbookFor
Personal Care and Cosmetics
The personal care and cosmetics industry may find innovative ways of applying fragrances through new functional products.
For
Home Decor and Technology
The home decor and technology industry could combine smart technology with aromatherapy to create personalized and multi-functional items.
For
Healthcare and Elderly Care
The healthcare and elderly care industry may benefit from exploring fragrances as an aid, like in fragrance time-tellers and Ode for dementia patients, to improve patients' quality of life and nutritional health.
Workshop question
What is a new way to deliver your product that would surprise and delight consumers
Trend signals
Trend signals for Dual-Purpose Scent
Trend score 4.3 out of 10, from popularity 70%, activity 51%, freshness 8%.
Popularity70%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Dual-Purpose Scent trend
6 featured examples from Sep 8, 2014 to Dec 2, 2015CategoryFashion
Fragrance Time-Tellers
The Scent Rhythm Watch by Aisen Caro Chacin is Refreshingly Informative
The fragrance industry could develop new scents specifically for time-telling devices, such as the Scent Rhythm Watch, creating a new segment in the scent market.
CategoryArt & Design
Intelligent Aroma Diffusers
The Smart Aroma Diffuser Lamp is Compatible with Smartphones
The integration of smartphone compatibility in aroma diffusers aligns with the smart home industry, where interconnected devices and personalized experiences are highly valued.
CategoryTech
Scented Smartphone Ringtones
The iScent Turns Your Phone Notifications into Sprits of Fragrance
Opportunity for mobile device manufacturers to partner with scent technology companies to create unique mobile experiences
CategoryEco
Nano Tech Air Fresheners
PIEXO Cleans and Purifies While Saving Users Energy Costs
Industries focused on improving indoor air quality, such as air purifiers and HVAC systems, can integrate nano tech air fresheners into their product lines to offer more comprehen…
CategoryLifestyle
Fragrant Meal Clocks
Ode Emits Food Smells to Remind Dementia Patients It's Time to Eat
The healthcare industry can explore the use of scent-based devices to improve patient care and address specific challenges faced by individuals with dementia and other cognitive c…
CategoryTech
Sweat-Detecting Perfumes
This Smart Perfume's Odor Strength Varies Depending On How Much You Sweat
The personal care industry can integrate this technology to create new and innovative products like sweat-detecting deodorants and anti-perspirants.
