Brands redefine how fragrances are deployed with dual-functioning properties
Implications - Seeking to make the process of diffusing scents and fragrances more experiential, brands are turning to dual-purpose product formats for greater appeal. Turning traditional fragrance pieces into wearable devices and high-tech time pieces, brands are not only adding a more functional purpose, but they're also making the experience more interactive for consumers.
Workshop Question - What is a new way to deliver your product that would surprise and delight consumers
Trend Themes
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Dual-purpose Scent — The trend of using fragrances in wearable and high-tech items creates an opportunity to combine multi-functional products with experiential marketing.
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Smart Perfume Delivery System — The development of a smart perfume delivery system that reacts to sweat, could revolutionize the personal care and cosmetic industry, and encourage new advancements in functional fragrance.
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Intelligent Aroma Diffusers — The use of smartphones and multi-functional features in aroma diffusers provides an opportunity to create innovative design and technology for personalized at-home aromatherapy.
Industry Implications
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Personal Care and Cosmetics — The personal care and cosmetics industry may find innovative ways of applying fragrances through new functional products.
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Home Decor and Technology — The home decor and technology industry could combine smart technology with aromatherapy to create personalized and multi-functional items.
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Healthcare and Elderly Care — The healthcare and elderly care industry may benefit from exploring fragrances as an aid, like in fragrance time-tellers and Ode for dementia patients, to improve patients' quality of life and nutritional health.
6 Featured, 48 Examples:
247,956 Total Clicks
Date Range:
Sep 14 — Dec 15
Trending:
Warm
Consumer Insight Topics:
