Brands redefine how fragrances are deployed with dual-functioning properties
Implications - Seeking to make the process of diffusing scents and fragrances more experiential, brands are turning to dual-purpose product formats for greater appeal. Turning traditional fragrance pieces into wearable devices and high-tech time pieces, brands are not only adding a more functional purpose, but they're also making the experience more interactive for consumers.
Workshop Question - What is a new way to deliver your product that would surprise and delight consumers
Trend Themes
1. Dual-purpose Scent - The trend of using fragrances in wearable and high-tech items creates an opportunity to combine multi-functional products with experiential marketing.
2. Smart Perfume Delivery System - The development of a smart perfume delivery system that reacts to sweat, could revolutionize the personal care and cosmetic industry, and encourage new advancements in functional fragrance.
3. Intelligent Aroma Diffusers - The use of smartphones and multi-functional features in aroma diffusers provides an opportunity to create innovative design and technology for personalized at-home aromatherapy.
Industry Implications
1. Personal Care and Cosmetics - The personal care and cosmetics industry may find innovative ways of applying fragrances through new functional products.
2. Home Decor and Technology - The home decor and technology industry could combine smart technology with aromatherapy to create personalized and multi-functional items.
3. Healthcare and Elderly Care - The healthcare and elderly care industry may benefit from exploring fragrances as an aid, like in fragrance time-tellers and Ode for dementia patients, to improve patients' quality of life and nutritional health.
6 Featured, 48 Examples:
242,662 Total Clicks
Date Range:
Sep 14 — Dec 15
Trending:
Warm
Consumer Insight Topics:
