Category
Lifestyle
Serial Snacking
Trend cluster
Category
Confectionery
Collaboration
Chocolate and candy brands collaborate to create hybrid sweets.
2.8
Trend score
Trend
What is the Confectionery Collaboration trend?
Confectionery Collaboration: Choosing to embrace fellow competitors, brands, like those in the confectionery industry, are collaborating with rival brands on new flavors and formats. Seeking to capitalize on the popular fan followings of certain brands, confectionery companies are looking to not only expand awareness to new markets, but also redefine how traditional products are perceived.
Trend themes
Themes within the Confectionery Collaboration trend
Three behaviours holding the trend together01
Competitor Collaboration
Confectionery companies are teaming up to create new flavors and hybrid sweets.
02
Holiday-Themed Treats
Brands are releasing special themed confections for Halloween and other holidays.
03
Unconventional Flavor Combinations
Chocolate and candy brands are experimenting with unique flavor combinations, such as Vegemite chocolate.
Industry implications
What the Confectionery Collaboration trend means for industry
Where the trend changes the playbookFor
Confectionery
Collaboration in the confectionery industry is becoming more prevalent in the creation of new products.
For
Food and Beverage
The creation of limited edition and special themed treats is a lucrative market in the food and beverage industry.
For
Marketing and Advertising
Collaboration and experimentation with unconventional flavors can generate buzz and attention for brands, making marketing and advertising a valuable industry to consider.
Workshop question
What popular brands in adjacent industries can you collaborate with to create a new spin on a current favorite?
Trend signals
Trend signals for Confectionery Collaboration
Trend score 2.8 out of 10, from popularity 38%, activity 38%, freshness 8%.
Popularity38%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Confectionery Collaboration trend
6 featured examples from Sep 4, 2014 to May 11, 2015CategoryLifestyle
Conical Hazelnut Pancakes
Dominique Ansel Creates a Special Nutella Pancake Cone
Food and beverage companies can experiment with new flavor combinations and product presentations to create exciting new products for consumers.
CategoryLifestyle
Food Paste Chocolates
Cadbury's Vegemite Chocolate is a Wacky Part of the #ChocPlusWhat Collection
The food and beverage industry can leverage flavor fusion trends to create innovative and appealing products for consumers seeking unique taste experiences.
CategoryLifestyle
Jelly Halloween Confections
Rowntrees' Spooky MIx Features Gummy Halloween Candies
Food and beverage companies can create themed snacks to cater to special events and seasons
CategoryLifestyle
Spooky Ice Cream Flavors
These Halloween Baskin Robins Ice Cream Desserts are Perfect for Fall
Ice cream companies can expand their product line by developing unique and seasonal flavors to attract holiday customers.
CategoryLifestyle
Hybrid Chocolate Bars
This Mondelez Treat Combines Marabou and Oreo Chocolate
The food and beverage industry can explore opportunities to collaborate on unique product combinations that cater to consumer preferences.
CategoryLifestyle
Branded Almond Cakes
Almondy is Collaborating with Top Brands to Launch a New Frozen Treats Range
The collaboration between Almondy, Cadbury, and Philadelphia highlights the potential for innovation and collaboration in the baking industry to create new and unique dessert offe…
