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Intimate Partying

Bars and nightclubs get smaller and cozier to offer a more personal experience

Implications - Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs.
Workshop Question - Is there a way your brand can create a personalized or intimate experience that focuses on the individual consumer?
Trend Themes
1. Smaller, Cozier Clubs - Nightlife venues are downsizing to enable more personal interactions between guests and performers.
2. Compact Bar Spaces - Designers are packing full bar experiences into tiny locations.
3. Retrospective Experiences - Creating bars that harken back to times of secrecy or decadence to offer intriguing experiences for consumers.
Industry Implications
1. Nightlife - Nightclub owners and event coordinators can take inspiration from smaller, more intimate environments to offer an alternative clubbing experience.
2. Hospitality - Small food and drink locations like pop-up stands or carts that focus on unique, creative drinks can differentiate themselves to consumers.
3. Design/architecture - Designers have an opportunity to highlight creative solutions for maximizing space while still offering full service bar experiences.
4. Retail - A pop-up cart or kiosk selling alcoholic beverages could be a retail alternative for venues with limited space or high foot traffic.
5. Marketing/advertising - Marketers can capitalize on discreet or exclusive experiences that leverage enticing themes and intriguing stories.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
649,731 Total Clicks
Date Range:
May 15 — May 17
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Compact Shipping Container Bars
Compact Shipping Container Bars
Las Vegas' 'Bin 702' is a Bar Made from Two Shipping Containers
Created from two upcycled shipping containers, ‘Bin 702’ offers a different kind of bar experience that those attending Trend Hunter’s Las Vegas innovation conference are sure to enjoy.... MORE
Tiny Tech-Free Pubs
Tiny Tech-Free Pubs
Meantime Brewing's 'Make Time For It' is a Miniature Bar That Bans Technology
The ‘Make Time For It’ pub, a project by Meantime Brewing, is billing itself as Britain’s smallest craft beer bar. Measuring in at six by eight feet, or smaller than the perimeter... MORE
Mini Cocktail Bars
Mini Cocktail Bars
This Super Slim Bar Consumes 183 Square Feet & Contains 15 Seats
The Hidden Fortress design studio has designed an amazing mini cocktail bar called Seven Swans & The Tiny Cup. The bar, located in Frankfurt, Germany measures a mere 183 square feet in size.... MORE
Retro Members-Only Bars
Retro Members-Only Bars
Soho Bar 'Disrepute' Celebrates Scandal and Secrecy
The theme of members only bar ‘Disrepute’ surrounds it’s long history of scandal and clandestine affairs. Located in Soho London, the newly opened establishment takes secrecy... MORE
Chic Compact Snack Bars
Chic Compact Snack Bars
The Smalls Bar in Melbourne Has a Menu of Wine and Cheese
This industrial bar in Melbourne is designed to play host to both locals and visitors in pursuit of exciting new hospitality concepts. Located in a blue collar neighborhood in south Melbourne, the... MORE
Single-Person Nightclubs
Single-Person Nightclubs
Berlin's Teledisko for One is the World's Smallest Dance Club
Described as the world’s smallest nightclub, Teledisko is a retro phone booth that has been transformed into a single-person dance club. The coin-operated, retrofitted phone booth also... MORE
Roving Bicycle Bars
Roving Bicycle Bars
The Travelling Gin Company's Mobile Bar Quenches London's Thirst by Cycle
Rather than going to a bar in London this summer, The Travelling Gin Company, will have a mobile bar come to you. The bicycle bar concept involves bikes that have been reformatted specifically for... MORE

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