Category
Lifestyle
Assisted Choices
Trend cluster
Category
Intimate
Partying
Bars and nightclubs get smaller and cozier to offer a more personal experience.
5.5
Trend score
Trend
What is the Intimate Partying trend?
Intimate Partying: Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs.
Trend themes
Themes within the Intimate Partying trend
Three behaviours holding the trend together01
Smaller, Cozier Clubs
Nightlife venues are downsizing to enable more personal interactions between guests and performers.
02
Compact Bar Spaces
Designers are packing full bar experiences into tiny locations.
03
Retrospective Experiences
Creating bars that harken back to times of secrecy or decadence to offer intriguing experiences for consumers.
Industry implications
What the Intimate Partying trend means for industry
Where the trend changes the playbookFor
Nightlife
Nightclub owners and event coordinators can take inspiration from smaller, more intimate environments to offer an alternative clubbing experience.
For
Hospitality
Small food and drink locations like pop-up stands or carts that focus on unique, creative drinks can differentiate themselves to consumers.
For
Design/Architecture
Designers have an opportunity to highlight creative solutions for maximizing space while still offering full service bar experiences.
For
Retail
A pop-up cart or kiosk selling alcoholic beverages could be a retail alternative for venues with limited space or high foot traffic.
For
Marketing/Advertising
Marketers can capitalize on discreet or exclusive experiences that leverage enticing themes and intriguing stories.
Workshop question
Is there a way your brand can create a personalized or intimate experience that focuses on the individual consumer?
Trend signals
Trend signals for Intimate Partying
Trend score 5.5 out of 10, from popularity 71%, activity 86%, freshness 8%.
Popularity71%
Activity86%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Intimate Partying trend
7 featured examples from May 12, 2015 to May 9, 2017CategoryLifestyle
Compact Shipping Container Bars
Las Vegas' 'Bin 702' is a Bar Made from Two Shipping Containers
Shipping container bars and compact bar experiences offer disruptive innovation opportunities for the hospitality industry in terms of unique venue design and personalized custome…
CategoryMarketing
Tiny Tech-Free Pubs
Meantime Brewing's 'Make Time For It' is a Miniature Bar That Bans Technology
The hospitality industry could benefit by creating tech-free spaces that cater to customers looking for physical interactions and human connections rather than technology-driven e…
CategoryArt & Design
Mini Cocktail Bars
This Super Slim Bar Consumes 183 Square Feet & Contains 15 Seats
The hospitality industry can benefit from the innovation of creating more compact and personalized options for their guests, such as mini cocktail bars.
CategoryLifestyle
Retro Members-Only Bars
Soho Bar 'Disrepute' Celebrates Scandal and Secrecy
Opportunity for hotels and restaurants to create unique and exclusive experiences that provide a sense of nostalgia to customers.
CategoryLifestyle
Chic Compact Snack Bars
The Smalls Bar in Melbourne Has a Menu of Wine and Cheese
Opportunity to innovate by exploring rustic, contemporary experiences at intimate hospitality spaces with a compact seating capacity.
CategoryLifestyle
Single-Person Nightclubs
Berlin's Teledisko for One is the World's Smallest Dance Club
Opportunity for hotels and event venues to offer unique single-person nightclub experiences.
CategoryLifestyle
Roving Bicycle Bars
The Travelling Gin Company's Mobile Bar Quenches London's Thirst by Cycle
The hospitality industry can embrace the trend of mobile cocktail bars to enhance customer experiences and attract new clients.
