Category
Lifestyle
Protein Personalization
Trend cluster
Category
Peelable
Packaging
Resealable packaging allows individuals to save snacks for later.
4.4
Trend score
Trend
What is the Peelable Packaging trend?
Peelable Packaging: No longer feeling obligated to finish snacks in just one sitting, consumers are turning to easy peel packaging to keep their favorites foods fresh for later consumption. Allowing consumers to easily access contents of a package without ripping or tearing the product, brands are not only adding an interactive quality to the process, but are also allowing consumers to enjoy larger servings in a more convenient, cost-effective manner.
Trend themes
Themes within the Peelable Packaging trend
Three behaviours holding the trend together01
Peelable Packaging
Brands are incorporating easy-to-open packaging designs, providing an interactive, and convenient snacking experience while eliminating bulky packaging waste.
02
Resealable and Portable Packaging
Manufacturers are focusing on snack's convenience and portability, and promoting portion control packaging options to encourage moderate consumption, reduce waste and offer on-the-go snacking solutions.
03
Healthy and Portion-controlled Snacks
Consumers are drawn towards snack products that promote clean and all-natural ingredient lists with minimal processing resulting in portion-controlled snacks like the LÄRABAR BITES, and healthy snacking solutions.
Industry implications
What the Peelable Packaging trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and Beverage industry can incorporate these trends to innovate products that offer clean, portion-controlled, and convenient snacking solutions while also reducing packaging waste.
For
Packaging
Packaging companies can develop materials that are eco-friendly, peelable with excellent resealable features that support product freshness leading to a positive consumer experience.
For
Consumer Goods
Consumer goods industry can create products that are interactive and promote on-the-go snacking experience, which can cater to the busy lifestyles of modern consumers addressing convenience, portion control and healthy snacking needs.
Workshop question
How are consumers actually utilizing your product and how can you adapt to their preferences?
Trend signals
Trend signals for Peelable Packaging
Trend score 4.4 out of 10, from popularity 57%, activity 66%, freshness 8%.
Popularity57%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Peelable Packaging trend
4 featured examples from Jan 21, 2015 to Sep 3, 2016CategoryLifestyle
Portable Yogurt Packaging
Ugo Offers an Easy-to-Eat Yogurt to Go Container and Spoon
The Ugo yogurt packaging presents opportunities for innovative designs in the food packaging industry.
CategoryLifestyle
Easy-Open Chip Bags
Junpyo Kim's Design Makes It Easy to Open a Bag of Chips
Snack manufacturers can explore new packaging designs to enhance user experience and stand out in a crowded market.
CategoryLifestyle
Resealable Chocolate Packaging
Printpack's Portable Snack Wrapper Encourages Eating in Moderation
There is an opportunity for disruptive innovation in the food and beverage packaging industry by introducing new resealable and portion control packaging solutions.
CategoryLifestyle
Bite-Sized Dessert Snacks
This Larabar Product Offers Bite-Bized Snacks in a Resealable Bag
The healthy snack industry can capitalize on the trend towards portion-controlled, clean ingredient snacks with resealable packaging.
