Those who have ever wished that their flight had a pub inside the cabin are sure to be delighted by the 'Pub Plane' by Carlton Draught, which is innovatively retrofitted to be a private plane that has been transformed into a traditional Australian pub. Created as a promotional feature for the Aussie Pub Tour, the 'Pub Plane' by Carlton Draught has been outfitted with traditional marketing from the beer brand and made to feel like the perfect atmosphere for enjoying a pint or two (or three).
Set to hit five capital cities in seven days, the 'Pub Plane' by Carlton Draught is a clear example of experiential marketing that helps to create a lasting brand impression with consumer.
The 'Pub Plane' by Carlton Draught was Created for the Aussie Pub Tour Promotion
Michael Hemsworth — December 10, 2015 — Marketing
References: carltondraught & manofmany