Booth-Style Airplane Seating

The Booth by Virgin Atlantic is a Social Space for Chatting & Drinks

The Booth by Virgin Atlantic is a social space for business class passengers and it will be set up on the Airbus 350-1000 aircraft to provide a casual place for passengers to chat and have drinks. The Booth can be found on select routes to popular destinations like Florida and the Caribbean and it includes a pair of 27" touchscreen monitors and Bluetooth audio jacks for an immersive audio-visual experience. Located behind the Upper-Class cabin, The Booth will first introduce itself with a digital art gallery featuring the work of emerging artists, and the functions of its space will evolve over time.

As all sorts of public places welcome people back to in-person experiences, there's a renewed focus on building spaces that foster a sense of community and connection.

Social Airplane Seating
Designing new airplane seating arrangements that focus on socialization and connectivity for passengers during long haul flights.
Interactive Entertainment on Planes
Developing technology that provides immersive audio-visual experiences for airplane passengers during long haul flights.
Art Installations on Planes
Collaborating with emerging artists to provide an in-flight art gallery experience for airplane passengers.

Industries Being Reshaped

Aerospace
Integrating novel designs and passenger experience standards into the development of airplanes.
Entertainment
Developing new in-flight entertainment systems for passengers that take advantage of immersive audio-visual experiences.
Art
Partnering with emerging artists to create novel in-flight artistic experiences for passengers.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 17%
Activity 15%
Freshness 11%