Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fermented
Beverage
Varying takes on kombucha recipes are playing up on metabolic drinks.
5.1
Trend score
Trend
What is the Fermented Beverage trend?
Fermented Beverage: Numerous forms of kombucha recipes are meeting rising consumer demands for the fermented beverage. The noted healing properties present in the ancient Chinese beverage have been recently interspersed with sodas and DIY kits. These breakout products and recipes speak to the merging of healthy drinks with edgy ingredients.
Trend themes
Themes within the Fermented Beverage trend
Three behaviours holding the trend together01
Variations in Kombucha
Kombucha is taking on edgier ingredients and varying forms such as fermented teas, probiotic beers, and savory blends to keep up with rising consumer demands for healthy but intriguing beverages.
02
Digestive Health Beverages
Probiotics and fermentation methods are being utilized to produce gut-friendly drinks as consumer demand for functional beverages with high nutrient content and live cultures increases.
03
Food Fermenting in the Mainstream Media
Fermenting food is becoming a popular activity among people of all ages and from various walks of life as awareness grows about sustainability, health, and wellness.
Industry implications
What the Fermented Beverage trend means for industry
Where the trend changes the playbookFor
Beverage
Beverage companies can provide a variety of Kombucha blends and other functional drinks featuring natural and savory ingredients to cater to health-conscious and curious consumers.
For
Wellness
The growing interest in fermentation methods and their association with gut health should inspire companies in the wellness industry to expand their product lines to include healthy beverages.
For
Sustainable Foods
Companies in the sustainable foods industry can promote their products through educational opportunities like fermentation and sustainable cooking workshops to entice people to adopt a healthier lifestyle.
Workshop question
How does your brand plan to adapt to emerging consumer trends that are impacting multiple industries?
Trend signals
Trend signals for Fermented Beverage
Trend score 5.1 out of 10, from popularity 74%, activity 73%, freshness 8%.
Popularity74%
Activity73%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Fermented Beverage trend
7 featured examples from Jan 22, 2015 to Sep 16, 2016CategoryLifestyle
Educational Pickling Studios
Toronto's Alchemy Pickle Company Runs Hands-On Fermentation Classes
Food businesses can explore sustainable and small-scale production of fermented foods and drinks using locally sourced ingredients.
CategoryLifestyle
Kombucha Tea Blends
Toronto's Pekoe Kombucha Bar is an Innovator in the World of Fermented Drinks
The beverage industry has an opportunity to explore and capitalize on the growing demand for health-focused alternatives like kombucha tea.
CategoryLifestyle
Balanced Kombucha Cocktails
This Spiced Rum Cocktail Combines Figs, Orange, Rum and Gut Health
The alcohol industry can leverage kombucha as a healthier alcohol alternative and offer balanced cocktails to appeal to health-conscious consumers.
CategoryLifestyle
Exotic Digestive Beverages
Farmhouse Culture's Probiotic Beverages Encourage Good Gut Health
The probiotic beverage market presents a significant opportunity for beverage industry players to develop and market healthy beverage options.
CategoryLifestyle
Salty Kombucha Tea Blends
This Variety of Organic Kombucha is Made with Savory Ingredients
Manufacturers can explore producing new kombucha blends as a part of their beverage product portfolio.
CategoryLifestyle
Kombucha-Inspired Beers
This Boozy Kombucha Drink is Packed with Healthy and Nutritious Probiotics
Breweries can develop new products that cater to customers seeking a healthier drinking option, combining beer and probiotics in a single product.
CategoryLifestyle
Nutritious Kombucha Beers
Kombrewcha Gives the Alcoholic Beverage a Healthy Spin
Craft breweries can explore kombucha beer as a unique product offering, tapping into health-conscious consumers seeking innovative and flavorful beer options.
