Category
Lifestyle
Assisted Choices
Trend cluster
Category
Meme
Confectionery
Brands look to Internet culture in creating memorable Halloween campaigns.
3.6
Trend score
Trend
What is the Meme Confectionery trend?
Meme Confectionery: Halloween is undoubtedly a candy-centric holiday, which means brands are tasked with creating memorable, captivating packaging ideas that help differentiate from the year round varieties in the mind of the consumer. Borrowing from Internet humor, clever, age-appropriate scares are laced with puns and dressed up in self-referential packaging that replicates the universality of meme culture.
Trend themes
Themes within the Meme Confectionery trend
Three behaviours holding the trend together01
Meme Culture
Brands are borrowing from Internet humor and meme culture to create clever and age-appropriate candies with self-referential, universality packaging.
02
Playful packaging
Unconventional candy packaging designs that feature fun illustrations and bright colors to differentiate from year round varieties.
03
Mystery Flavors
Food and beverage brands are using mystery flavors to generate excitement among consumers and add a fun twist to seasonal branding.
Industry implications
What the Meme Confectionery trend means for industry
Where the trend changes the playbookFor
Confectionery
Brands can leverage playful and unconventional packaging designs to differentiate their seasonal offerings and attract customers to their candies and chocolates
For
Fast Food
QSR brands can use playful Halloween-themed packaging and menu items to appeal to families and millennials looking for fun dining options during the holiday season.
For
Beverage
Food and beverage brands can use mystery flavors and Halloween-inspired labels to create unique, engaging seasonal offerings that generate buzz and drive sales.
Workshop question
How can your brand make use of relevant pop-cultural themes and behaviors?
Trend signals
Trend signals for Meme Confectionery
Trend score 3.6 out of 10, from popularity 53%, activity 48%, freshness 8%.
Popularity53%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Meme Confectionery trend
7 featured examples from Oct 27, 2014 to Oct 31, 2015CategoryLife-Stages
Monstrous Candy Packaging
This Candy Packaging Design is Filled with Tricks and Treats
The food and beverage industry can explore innovative packaging designs to enhance product appeal and create a lasting impression.
CategoryLifestyle
Creepy Crawly Candy Packaging
The Cadbury Candy Brand Unveiled Its Halloween Packaging Designs
Candy manufacturers can leverage Halloween-themed packaging to differentiate their products, attract new customers, and increase sales during the holiday season.
CategoryLife-Stages
Creepy Ice Pop Packaging
Zombis Are Fun Freezer Pops Where You Eat the 'Brain' Inside
Innovative food packaging solutions that combine fun, interactive elements can disrupt the traditional freezer pop packaging market and appeal to a younger demographic.
CategoryLifestyle
Spooky Fast Food Branding
These Burger King Halloween Packaging Designs Feature Ghosts & Ghouls
The fast-food industry can take advantage of seasonal branding to create limited-time promotions and increase customer engagement.
CategoryLifestyle
Spooky Holiday Chocolate Bars
These Limited Edition Nestle Halloween Candies Boast Punny Names
The food and beverage industry can leverage limited edition packaging and playful Halloween themes to create seasonal offerings that stand out in the market.
CategoryLifestyle
Mystery Flavored Sodas
This Halloween-Themed Pepsi Contains an Intriguing Mystery Flavor
Disruptive innovation opportunity: Experimenting with unconventional flavors or creating limited-edition offerings to attract adventurous consumers.
CategoryLifestyle
Creepy Chocolate Eggs
The Classic Easter Cadbury Egg Dresses Up for Halloween as a 'Screme Egg'
Opportunity for confectionery companies to create themed versions of their popular products.
