Category
Fashion
Scaled Restraint
Trend cluster
Category
Atomized
Care
Spray applications take over self-care to lend to efficiency.
4.1
Trend score
Trend
What is the Atomized Care trend?
Atomized Care: Time is of the essence for consumers who have become accustomed to the instant gratification of the Internet. This creates a need for streamlining in all aspects of life, including self care. Atomization is a response to that, as spray methods of applying everything from makeup to deodorant can be observed in an effort to save time.
Trend themes
Themes within the Atomized Care trend
Three behaviours holding the trend together01
Atomization
Atomization is a response to the need for streamlining all aspects of life, including self care, as spray methods of applying everything from makeup to deodorant can be observed in an effort to save time.
02
Crystal-infused Beauty Products
Healing crystal-infused sprays suggest individuals are taking the practice of holistic wellness more seriously and this influence is seen in all realms, including cosmetics.
03
Spray-on Beauty Products
Spray-on beauty products are becoming more popular as a quick, easy and mess-free alternative to traditional lotions and creams.
Industry implications
What the Atomized Care trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty and personal care industries can explore innovative spray-on products for quick and easy application, such as atomized care, bacteria-killing makeup sprays, moisturizing shampoo sprays and spray-on nail art.
For
Wellness and Holistic Health
The wellness and holistic health industries can incorporate healing crystal-infused products, such as Good Vibes Spray, to promote a positive sense of self and holistic wellness.
For
Hair Care
The hair care industry can explore innovative spray-on products for hair, such as spray clay shampoos like UNITE 7SECONDS Refresher, for a quick grab-and-go product that revitalizes hair in seconds.
Workshop question
If you were to alter the format of an original product, what new format would you attempt?
Trend signals
Trend signals for Atomized Care
Trend score 4.1 out of 10, from popularity 61%, activity 55%, freshness 8%.
Popularity61%
Activity55%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Atomized Care trend
6 featured examples from Sep 4, 2015 to Jun 17, 2016CategoryFashion
Spray-On Nail Art
Milk Makeup Makes DIY Nail Art So Much Easier to Execute
The spray-on nail art trend poses an opportunity for the manicure industry to incorporate innovative solutions and expand their service offerings.
CategoryLifestyle
Healing Crystal-Infused Sprays
Good Vibes Spray is Handmade in NYC from Quartz and Crystals
The Good Vibes Spray showcases an opportunity for beauty brands to develop crystal-infused products to meet the demand for holistic self-care.
CategoryFashion
Bacteria-Killing Makeup Sprays
The Pro Hygiene Collection's Spray Kills 99.99% of Germs
Makeup companies can take advantage of the trend towards antimicrobial makeup by offering products that prioritize hygiene and cleanliness, and by developing new and innovative fo…
CategoryFashion
Moisturizing Shampoo Sprays
This Shu Uemura Product is Branded as an Anti-Dry Shampoo for Hair
Creating new hair care products that cater to the changing needs and preferences of consumers.
CategoryLifestyle
Spray Moisturizer Bottles
Vaseline Spray & Go Moisturizer Smartly Addresses Skincare for Men
The personal care industry can explore innovative packaging and product formulations to cater to consumer convenience and needs.
CategoryFashion
Spray Clay Shampoos
The UNITE 7SECONDS Refresher is Made With Natural Minerals Rather Than Powder
The haircare industry can take advantage of the spray clay shampoo trend by developing their own line of innovative products that offer convenience and natural-looking results.
