Experiential Eating

Consumers search for themed dining experience to satiate a need for adventure

Implications - Experiential dining is on the rise as consumers' appetite for adventure increases. Restaurants, bars and cafes that cater to this thrill-seeking behavior are turning to immersive spaces to really drive the theme home, suggesting that consumers are responding to more extreme forms of design and decor.
Workshop Question - In what ways can you nichefy your offerings to have greater appeal to your specific target demographic?

Trend Themes

  1. Experiential Dining — As consumers' appetite for adventure increases, restaurants are turning to immersive spaces to really drive the theme home.
  2. Sustainable Design — Sustainable, eco-friendly decor is becoming a key feature for restaurants and bars.
  3. Multisensory Dining Experiences — Restaurants are incorporating innovative auditory and visually augmentative techniques to elevate the dining experience.

Industry Implications

  1. Hospitality Industry — Hotels, bars and restaurants utilize immersive design to offer unforgettable guest experiences.
  2. Event Planning Industry — The rising demand for themed dining experiences presents opportunities for event planning companies to deliver unique culinary experiences.
  3. Architecture & Design Industry — Restaurants are collaborating with architects and designers to create awe-inspiring spaces that take experiential dining to the next level.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 39 Examples:
618,634 Total Clicks
Date Range:
Apr 14 — May 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Camping-Themed Restaurants
Camping-Themed Restaurants
48 Urban Garden in Athens Features a Refurbished Airstream Kitchen
This camping-themed restaurant features a fully functioning on-site Airstream kitchen. 48 Urban Garden has a charming outdoor decor theme, with lattice detailing, lush gardens, planter boxes and a &#... MORE
Converted Prison Restaurants
Converted Prison Restaurants
China's Latest Experiential Dining Fad Involves Shackles and a Cell
China is no stranger to experiential dining concepts that are out of this world and this prison restaurant concept is no exception. Located in the heart of Tinajin, a city located 30 minutes away... MORE
Decaying Restaurant Decor
Decaying Restaurant Decor
Kengo Kuma's Tetchan Eatery is Crafted From Recycled Cords and Cables
Sustainable design has become a top priority for architects in recent years but Kengo Kuma’s Tetchan restaurant project takes this notion to new heights. The eatery is located in the heart of... MORE
Multisensory Dining Experiments
Multisensory Dining Experiments
The Sony Multi-Room Audio System Pairs Perfectly with Gastro Fare
In order to highlight the capabilities of the Sony Multi-Room Audio system, London-based PR agency Hope&Glory; created an immersive dining experience with the help of the culinary research team at... MORE
play_circle_filledMulti-Sensory Dining Experiences
Multi-Sensory Dining Experiences
Dining at the Hi-Tech Sublimotion Restaurant Costs a Hefty $2,000
Sublimotion is a hi-tech, multi-sensory and luxury dining experience that’s coming to Ibiza’s Hard Rock Hotel in May. The experience is a unique one that will definitely pique the... MORE

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