Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Experiential
Eating
Consumers search for themed dining experience to satiate a need for adventure.
4.5
Trend score
Trend
What is the Experiential Eating trend?
Experiential Eating: Experiential dining is on the rise as consumers' appetite for adventure increases. Restaurants, bars and cafes that cater to this thrill-seeking behavior are turning to immersive spaces to really drive the theme home, suggesting that consumers are responding to more extreme forms of design and decor.
Trend themes
Themes within the Experiential Eating trend
Three behaviours holding the trend together01
Experiential Dining
As consumers' appetite for adventure increases, restaurants are turning to immersive spaces to really drive the theme home.
02
Sustainable Design
Sustainable, eco-friendly decor is becoming a key feature for restaurants and bars.
03
Multisensory Dining Experiences
Restaurants are incorporating innovative auditory and visually augmentative techniques to elevate the dining experience.
Industry implications
What the Experiential Eating trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Hotels, bars and restaurants utilize immersive design to offer unforgettable guest experiences.
For
Event Planning Industry
The rising demand for themed dining experiences presents opportunities for event planning companies to deliver unique culinary experiences.
For
Architecture & Design Industry
Restaurants are collaborating with architects and designers to create awe-inspiring spaces that take experiential dining to the next level.
Workshop question
In what ways can you nichefy your offerings to have greater appeal to your specific target demographic?
Trend signals
Trend signals for Experiential Eating
Trend score 4.5 out of 10, from popularity 62%, activity 64%, freshness 8%.
Popularity62%
Activity64%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Experiential Eating trend
5 featured examples from Apr 30, 2014 to May 28, 2015CategoryArt & Design
Camping-Themed Restaurants
48 Urban Garden in Athens Features a Refurbished Airstream Kitchen
The hospitality industry can attract nature enthusiasts by creating camping-themed restaurants, offering unique dining experiences.
CategoryLifestyle
Converted Prison Restaurants
China's Latest Experiential Dining Fad Involves Shackles and a Cell
The hospitality industry can explore innovative concepts like converted prison restaurants to attract customers seeking novel dining experiences.
CategoryArt & Design
Decaying Restaurant Decor
Kengo Kuma's Tetchan Eatery is Crafted From Recycled Cords and Cables
Architects can leverage sustainable design and experiential decor trends to create innovative and eco-friendly buildings and spaces.
CategoryLifestyle
Multisensory Dining Experiments
The Sony Multi-Room Audio System Pairs Perfectly with Gastro Fare
Opportunity to create unique dining experiences that can attract customers and create brand loyalty.
CategoryLifestyle
Multi-Sensory Dining Experiences
Dining at the Hi-Tech Sublimotion Restaurant Costs a Hefty $2,000
The hospitality industry has the opportunity to disrupt traditional dining experiences with innovative lighting and projection mapping technologies.
