Category
Lifestyle
Serial Snacking
Trend cluster
Category
Health-Conscious
Carnivore
Consumers opt for healthy steak dishes to alleviate their guilt.
3.6
Trend score
Trend
What is the Health-Conscious Carnivore trend?
Health-Conscious Carnivore: The emphasis on health-consciousness has caused many meat-eaters to reevaluate their consumption habits. Those unwilling to do away with red meat entirely are turning to reformatted steak dishes that feature healthy ingredients and marinades. Ultimately, consumers are feeling such a pressure to alter their diets, even their guilty pleasures are becoming more reflective of the health movement.
Trend themes
Themes within the Health-Conscious Carnivore trend
Three behaviours holding the trend together01
Health-Conscious Carnivore
Consumers opt for healthy steak dishes to alleviate their guilt
02
Herb-infused Marinades
Foodies experiment with herb-infused marinades to add healthy and rustic flavors in steak meals
03
Lighter Fast Food Options
Fast food chains introduce healthier and low-calorie options to cater to a more health-conscious customer base
Industry implications
What the Health-Conscious Carnivore trend means for industry
Where the trend changes the playbookFor
Food Industry
Businesses need to incorporate health-conscious options in their menu to stay relevant in the ever-changing food preferences of customers
For
Fast Food Industry
Fast food chains need to introduce healthier options to cater to the continuously growing market of health-conscious consumers
For
Casual Dining Industry
Casual dining restaurants need to promote their healthier and nutritious menu items to meet the rising demand of health-conscious customers
Workshop question
What aspects of your product could be tweaked to give consumers a leg up on their journey towards self-improvement?
Trend signals
Trend signals for Health-Conscious Carnivore
Trend score 3.6 out of 10, from popularity 52%, activity 47%, freshness 8%.
Popularity52%
Activity47%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Health-Conscious Carnivore trend
6 featured examples from May 7, 2015 to Jul 7, 2016CategoryLifestyle
Lightened-Up Steak Sandwiches
Taco Bell's New Flatbread Sandwiches are a Lighter Fast Food Option
The fast food industry can diversify its offerings by capitalizing on the trend of lighter and healthier options to cater to a wider range of consumers.
CategoryLifestyle
Exlusive Steak Wraps
McDonald's Australia has a Sirloin Steak Menu Consisting of Wraps and Salad
Fast food chains can experiment with unconventional ingredients and flavors to stay competitive and attract new customers.
CategoryLifestyle
Steak Roll Wraps
Maebells' Steak Recipe Provides a Versatile Base to Make Your Own
Develop new breadless wrap options and innovative steak recipes to cater to health-conscious and adventurous eaters.
CategoryLifestyle
Nutritious Fast Casual Salads
Pei Wei's New Asian-Inspired Salads are a Healthy Dinner Option
Fast casual restaurants can take advantage of the demand for nutritious fast casual salads by offering their own innovative salad options.
CategoryLifestyle
Steak Lettuce Wraps
Jamie Purviance Creates a Healthy Recipe with a Ginger and Soy Base
The food industry has the potential to embrace healthier recipes and create disruptive innovations in the culinary space.
CategoryLifestyle
Herb-Infused Steaks
This New York Steak Recipe Uses Fresh Herbs
The food and beverage industry can explore the production and marketing of herb-infused steaks as a premium and gourmet meal option.
