Consumers opt for healthy steak dishes to alleviate their guilt
Implications - The emphasis on health-consciousness has caused many meat-eaters to reevaluate their consumption habits. Those unwilling to do away with red meat entirely are turning to reformatted steak dishes that feature healthy ingredients and marinades. Ultimately, consumers are feeling such a pressure to alter their diets, even their guilty pleasures are becoming more reflective of the health movement.
Workshop Question - What aspects of your product could be tweaked to give consumers a leg up on their journey towards self-improvement?
Trend Themes
1. Health-conscious Carnivore - Consumers opt for healthy steak dishes to alleviate their guilt
2. Herb-infused Marinades - Foodies experiment with herb-infused marinades to add healthy and rustic flavors in steak meals
3. Lighter Fast Food Options - Fast food chains introduce healthier and low-calorie options to cater to a more health-conscious customer base
Industry Implications
1. Food Industry - Businesses need to incorporate health-conscious options in their menu to stay relevant in the ever-changing food preferences of customers
2. Fast Food Industry - Fast food chains need to introduce healthier options to cater to the continuously growing market of health-conscious consumers
3. Casual Dining Industry - Casual dining restaurants need to promote their healthier and nutritious menu items to meet the rising demand of health-conscious customers
