Positive views of aging are embraced with bold representations in media
Implications - No longer a subject matter riddled with fear and anxiety, aging is being embraced with a lighthearted approach in media to showcase a growing consumer acceptance. Incorporating references to modern fashion and pop culture, this shift helps to put a more contemporary spotlight on what can be thought of as an out-of-touch generation. This suggests a shift towards a more positive view of old age.
Workshop Question - Is there a new way that your brand can promote a positive view on aging?
Trend Themes
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Positive Aging Representation — Consumer acceptance of aging is being showcased in a more lighthearted and contemporary manner in media, indicating a more positive view of old age.
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Humanizing the Elderly — Photography and advertising campaigns aimed at depicting older people in relatable, vulnerable and engaging ways.
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Aging Celebrities in Fashion — Fashion brands featuring aging celebrities to represent the brand.
Industry Implications
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Fashion — Fashion industry has the opportunity to feature aging models and celebrities to showcase a more age-diverse representation of the world.
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Media — Media professionals can showcase a positive representation of aging through advertising and media campaigns.
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Entertainment — Entertainment industry can feature diverse age groups in their content and stories, to offer engaging and relatable content that is reflective of society.
4 Featured, 33 Examples:
650,194 Total Clicks
Date Range:
Feb 14 — May 15
Trending:
Hot
Consumer Insight Topics:
