Self care is applied without actual human touch to streamline the process
Implications - With consumers focusing on their health, ditching chemicals, and making their own cosmetics, it's no surprise that the puritan approach to self-care continues with touchless cosmetics. Omitting hands from the equation entirely, products and gadgets that allow consumers to apply products without contaminating them communicate a feel of freshness.
Workshop Question - Where can you focus on hygiene to convey a stronger image of freshness?
Trend Themes
1. Touchless Cosmetics - With consumers seeking fresh, puritanical approaches to self-care, hands-free cosmetic gadgets and products that prevent contamination have emerged.
2. Facial Tools - Advanced beauty devices targeting specific parts of the face, such as complexion-focused tools and skin-scrubbing devices, are gaining popularity.
3. Innovative Packaging - Spray-on moisturizers, packaged like sunscreen sprays for convenience, address men's need for quick, easy personal care and signify a shift in marketing personal care products to men.
Industry Implications
1. Beauty - Manufacturers who develop affordable, high-performing facial tools such as skin-scraping devices and complexion-focused tools will stand to benefit from consumer demand.
2. Health - Cleaning aids such as biomimicry bath mitts offer at-home lymph node stimulation benefits and natural exfoliation, meeting consumer demands for gentler health routines.
3. Marketing - Brands that introduce innovative packaging for important personal care essentials, such as the Vaseline Spray & Go Moisturizer, have an edge in the rapidly evolving men's grooming market.
