Consumer-made content is treated as regular paid programming
Implications - The revolution of television has seen a few changes, including a shift toward cord-cutting in the form of paid subscriptions; the consumer-created content world is following suit. This shows the prevalence of independent online content. Additionally, self-created subscriptions show that the appeal of for-the-people-by-the-people content is no longer limited to just Millennials.
Workshop Question - If your brand were to allow consumers to customize a service, what components would you allow them to choose from?
Trend Themes
-
Consumer-created Content — The rise of self-created subscriptions shows that there is a growing appeal for authentic, user-generated content, not limited to just Millennials.
-
Subscriptions with Customization — Subscription services that offer ad-free viewing, personalized interaction, and customized content are becoming more popular with consumers.
-
Social Currency — Platforms using social media shares as currency are gaining popularity, offering a solution between publishers giving away free content or establishing subscription fees or pay-per-article paywalls.
Industry Implications
-
Media — The media industry can explore self-created subscriptions, personalized content, and the use of social currency to increase user engagement and monetization.
-
Music — Music industry professionals can leverage personalized, subscription-based music streaming services to increase revenue and engagement with consumers.
-
Gaming — Gaming industry professionals can offer subscription-based services that are customizable, offering users unique gaming experiences, without the interruption of ads.
5 Featured, 41 Examples:
78,710 Total Clicks
Date Range:
Nov 14 — Jun 15
Trending:
Mild
Consumer Insight Topics:
