Category
Lifestyle
Dessert Mashups
Trend cluster
Self-Created
Subscription
Consumer-made content is treated as regular paid programming.
Category
3.7
Trend score
Trend
What is the Self-Created Subscription trend?
Self-Created Subscription: The revolution of television has seen a few changes, including a shift toward cord-cutting in the form of paid subscriptions; the consumer-created content world is following suit. This shows the prevalence of independent online content. Additionally, self-created subscriptions show that the appeal of for-the-people-by-the-people content is no longer limited to just Millennials.
Trend themes
Themes within the Self-Created Subscription trend
Three behaviours holding the trend together01
Consumer-Created Content
The rise of self-created subscriptions shows that there is a growing appeal for authentic, user-generated content, not limited to just Millennials.
02
Subscriptions with Customization
Subscription services that offer ad-free viewing, personalized interaction, and customized content are becoming more popular with consumers.
03
Social Currency
Platforms using social media shares as currency are gaining popularity, offering a solution between publishers giving away free content or establishing subscription fees or pay-per-article paywalls.
Industry implications
What the Self-Created Subscription trend means for industry
Where the trend changes the playbookFor
Media
The media industry can explore self-created subscriptions, personalized content, and the use of social currency to increase user engagement and monetization.
For
Music
Music industry professionals can leverage personalized, subscription-based music streaming services to increase revenue and engagement with consumers.
For
Gaming
Gaming industry professionals can offer subscription-based services that are customizable, offering users unique gaming experiences, without the interruption of ads.
Workshop question
If your brand were to allow consumers to customize a service, what components would you allow them to choose from?
Trend signals
Trend signals for Self-Created Subscription
Trend score 3.7 out of 10, from popularity 66%, activity 37%, freshness 8%.
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Self-Created Subscription trend
5 featured examples from Nov 28, 2014 to Jun 30, 2015Personalized Music Platforms
Samsung's Music Milk Provides a Custom Listening Experience
With the rise of personalized music platforms, there is a growing market for music streaming services that offer unique and tailored listening experiences to appeal to individual…
CategoryArt & DesignShare-Based Publishing Schemes
The Social Currency Platform Has a Share One Read One Article Model
The “share one read one” model offers an innovative approach for content distributors to reach new audiences and measure audience engagement.
CategoryPop CultureGamer Streaming Services
The Twitch TV Turbo Subscription is Ad-Free and Customizable
Twitch TV Turbo's subscription service presents opportunities for other video game streaming platforms to innovate their offerings.
CategoryPop CultureCorporate Video Subscriptions
This YouTube Network Shows New Venues in Online Video Monetization
CategoryPop CultureVideo Subscription Services
Vessel Video Provides Incentives for Its Content Creators
The video streaming industry can leverage Vessel's curated content model to compete with other platforms and attract viewers with a unique content selection.
CategoryTech
