Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pouch
Obsession
Portability is pushed to new levels with pouches for adult use.
4.7
Trend score
Trend
What is the Pouch Obsession trend?
Pouch Obsession: As consumers' lives become increasingly hectic, a bigger desire for portability is observed. At the same time, a desire for slow-made artisan goods is seen on a mass level, calling for something to satisfy these two opposing needs. Pouches communicate a sense of humility and (sometimes literal) transparency.
Trend themes
Themes within the Pouch Obsession trend
Three behaviours holding the trend together01
Portability
The rise of products packaged in portable pouches speaks to consumers' hectic lifestyles and a desire to be able to take products on the go.
02
Artisanal Aesthetic
Brands across industries are incorporating a handmade or rustic aesthetic into their packaging designs to add a sense of authenticity and quality to their products.
03
Enriched Water
New water products are adding ingredients such as hydrogen and natural flavors to create health and wellness benefits beyond pure hydration.
Industry implications
What the Pouch Obsession trend means for industry
Where the trend changes the playbookFor
Food and Beverage Packaging
Opportunities exist to develop packaging designs that are both portable and aesthetically pleasing for food and beverage products.
For
Health and Wellness Products
The enriched water trend presents an opportunity to create new products that offer additional health and wellness benefits beyond standard hydration.
For
Consumer Goods
By incorporating an artisanal or handmade aesthetic into packaging designs, consumer goods brands can add a sense of authenticity and quality to their products.
Workshop question
How does your brand's offerings line up with consumers desires for convenience and quality?
Trend signals
Trend signals for Pouch Obsession
Trend score 4.7 out of 10, from popularity 67%, activity 65%, freshness 8%.
Popularity67%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Pouch Obsession trend
6 featured examples from Dec 16, 2014 to Mar 9, 2016CategoryLifestyle
Party Cocktail Pouches
These Fun Cocktail Drinks Are Packaged Like Freezies
Alcohol companies can focus on developing more innovative packaging for their products, as well as exploring new delivery channels for greater convenience.
CategoryLifestyle
Secret Garden Branding
This Organic Cafe Branding Channels Images of an Idyllic Forest
Companies could use organic branding and hybrid imagery to enhance their products and differentiate themselves in the competitive food and beverage industry.
CategoryLifestyle
Enriched Hydrogen Water
HFACTOR Water is Rich in Antioxidant and Therapeutic Benefits
The beverage industry can capitalize on the trend of enriched water formulas to offer a variety of flavored and fortified water products to health-conscious consumers.
CategoryLifestyle
Salad Dressing Pouch Packaging
The New Package Design for Kraft Dressings is Highly Portable
The portable pouch packaging trend presents opportunities for companies in the food packaging industry to develop innovative and convenient solutions.
CategoryLifestyle
Gold Leaf Espresso Branding
Waterkant is a German Coffee Brand with a Sleek Visual Identity
Waterkant's sleek and unique coffee packaging design presents an opportunity for disruptive innovation in the coffee packaging industry.
CategoryMarketing
Artisanal Java Branding
This Salvador Coffee Packaging is Rustic and Sustainable
Food and beverage brands can incorporate rustic and sustainable packaging to enhance their products' visual appeal and convey eco-friendly values.
