Television no longer functions as a standalone entertainment piece
Implications - Millennials use an average of 3 screens, while Gen Z averages at about 5; for today's consumer who is constantly engaged in multimedia content, television on its own will no longer suffice. As a result, televisions are incorporating multi-screen elements and the ability to surf online, play music and more through a device once reserved specifically for viewing simple programming.
Workshop Question - How can you capture, and then hold onto, the attention of younger consumer demographics?
Trend Themes
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Multi-screen Experience — Consumers seek entertainment and engagement across multiple devices simultaneously, pushing for TV manufacturers to innovate and provide a seamless, multi-screen experience.
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Iot Integration — Smart TV manufacturers push towards integrating IoT, enabling TVs to operate as a hub for home automation and smart devices.
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Immersive Curved Displays — Curved displays enhance the immersive experience of watching TV, leading manufacturers to create smart curved TVs for an all-in-one entertainment experience.
Industry Implications
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Consumer Electronics — Consumer electronics manufacturers must innovate and create products that integrate with multiple devices, as well as provide an immersive, all-in-one experience.
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Home Automation — Smart TV manufacturers are targeting home automation, seeking to create a central hub for all smart devices in the home, connecting the TV with them.
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Gaming — Multi-device and interactive gaming experiences inspire brands to create new interactive games for all kinds of devices, including TVs and smartphones.
4 Featured, 36 Examples:
124,936 Total Clicks
Date Range:
Jun 14 — Oct 15
Trending:
Mild
Consumer Insight Topics:
