Category
Lifestyle
Assisted Choices
Trend cluster
Category
Multitasking
TV
Television no longer functions as a standalone entertainment piece.
3.4
Trend score
Trend
What is the Multitasking TV trend?
Multitasking TV: Millennials use an average of 3 screens, while Gen Z averages at about 5; for today's consumer who is constantly engaged in multimedia content, television on its own will no longer suffice. As a result, televisions are incorporating multi-screen elements and the ability to surf online, play music and more through a device once reserved specifically for viewing simple programming.
Trend themes
Themes within the Multitasking TV trend
Three behaviours holding the trend together01
Multi-Screen Experience
Consumers seek entertainment and engagement across multiple devices simultaneously, pushing for TV manufacturers to innovate and provide a seamless, multi-screen experience.
02
IoT Integration
Smart TV manufacturers push towards integrating IoT, enabling TVs to operate as a hub for home automation and smart devices.
03
Immersive Curved Displays
Curved displays enhance the immersive experience of watching TV, leading manufacturers to create smart curved TVs for an all-in-one entertainment experience.
Industry implications
What the Multitasking TV trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
Consumer electronics manufacturers must innovate and create products that integrate with multiple devices, as well as provide an immersive, all-in-one experience.
For
Home Automation
Smart TV manufacturers are targeting home automation, seeking to create a central hub for all smart devices in the home, connecting the TV with them.
For
Gaming
Multi-device and interactive gaming experiences inspire brands to create new interactive games for all kinds of devices, including TVs and smartphones.
Workshop question
How can you capture, and then hold onto, the attention of younger consumer demographics?
Trend signals
Trend signals for Multitasking TV
Trend score 3.4 out of 10, from popularity 55%, activity 38%, freshness 8%.
Popularity55%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Multitasking TV trend
4 featured examples from Jun 6, 2014 to Oct 18, 2015CategoryArt & Design
Connected Curved TVs
The LG Curved Smart OLED TV Provides Connectivity and Superior Image Quality
The consumer electronics industry can capitalize on the trend of immersive entertainment to develop more advanced and innovative home theater systems.
CategoryTech
Multi-Device Soccer Games
Google's Kick with Chrome Virtual Soccer Games Celebrate the World Cup
The gaming industry can leverage multi-device gaming trends to enhance gameplay and attract a broader audience.
CategoryTech
Interconnected TV Platforms
LG's WebOS 2.0 Connects TVs With Home Automation Gadgets & Smart Cars
WebOS 2.0 presents disruptive innovation opportunities for electronics manufacturers to create connected devices and platforms.
CategoryTech
Ingenious Smart TVs
The TVPro Offers Fun and Powerful Entertainment and Communication Tools
Opportunities for manufacturers to create advanced home entertainment systems with smart TV convergence and integrated communication tools.
