The exploratory tone of foodie culture crosses boundaries into savory alcohol
Implications - Foodie culture is a movement based in exploration and experience, which has moved beyond edibles and into alcohol beverages with flavor-reversal ideas such as meat-flavored alcohol. This particular idea points to a more hearty, comforting approach to drinking. The familiarity of the meat products allows consumer to explore within familiar boundaries.
Workshop Question - Can your brand play into new markets by combining industries that are associated, but not directly linked to your own?
Trend Themes
1. Savory Cocktails - Creating savory cocktails by infusing meat flavors into alcoholic beverages creates a new way for consumers to explore flavor boundaries and offers an opportunity for bars and restaurants to attract adventurous clientele.
2. Edible Drinking Straws - Innovating on sustainable drinking practices by using edible drinking straws, such as those made of meat, presents opportunities for companies to be eco-friendly and stand out in the market.
3. Sweet and Savory Blends - Blending sweet and savory flavors, like maple and bacon or yellow tomatoes and bacon, appeals to the rising trend of experimental taste profiles and can be a unique product offering for food and beverage companies.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can take advantage of developing savory and unusual flavor combinations that will interest experimental consumers.
2. Hospitality - Bars and restaurants can use savory cocktails and edible drinking straws to offer exciting experiences that stand out from competitors and grab the attention of adventurous clientele.
3. Sustainability - Companies can appeal to eco-friendly consumers by innovating on sustainable drinking practices, such as the use of edible drinking straws, made of biodegradable materials or by-products, like meat straws.
