Category
Lifestyle
Assisted Choices
Trend cluster
Category
Meaty
Libation
The exploratory tone of foodie culture crosses boundaries into savory alcohol.
2.4
Trend score
Trend
What is the Meaty Libation trend?
Meaty Libation: Foodie culture is a movement based in exploration and experience, which has moved beyond edibles and into alcohol beverages with flavor-reversal ideas such as meat-flavored alcohol. This particular idea points to a more hearty, comforting approach to drinking. The familiarity of the meat products allows consumer to explore within familiar boundaries.
Trend themes
Themes within the Meaty Libation trend
Three behaviours holding the trend together01
Savory Cocktails
Creating savory cocktails by infusing meat flavors into alcoholic beverages creates a new way for consumers to explore flavor boundaries and offers an opportunity for bars and restaurants to attract adventurous clientele.
02
Edible Drinking Straws
Innovating on sustainable drinking practices by using edible drinking straws, such as those made of meat, presents opportunities for companies to be eco-friendly and stand out in the market.
03
Sweet and Savory Blends
Blending sweet and savory flavors, like maple and bacon or yellow tomatoes and bacon, appeals to the rising trend of experimental taste profiles and can be a unique product offering for food and beverage companies.
Industry implications
What the Meaty Libation trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies in the food and beverage industry can take advantage of developing savory and unusual flavor combinations that will interest experimental consumers.
For
Hospitality
Bars and restaurants can use savory cocktails and edible drinking straws to offer exciting experiences that stand out from competitors and grab the attention of adventurous clientele.
For
Sustainability
Companies can appeal to eco-friendly consumers by innovating on sustainable drinking practices, such as the use of edible drinking straws, made of biodegradable materials or by-products, like meat straws.
Workshop question
Can your brand play into new markets by combining industries that are associated, but not directly linked to your own?
Trend signals
Trend signals for Meaty Libation
Trend score 2.4 out of 10, from popularity 32%, activity 32%, freshness 8%.
Popularity32%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
Europe
Asia-Pacific
Evidence
Examples of the Meaty Libation trend
6 featured examples from May 7, 2015 to Mar 4, 2016CategoryLifestyle
Floral Bacon Bloody Marys
This Tomato Cocktail Features Celery Ice and Edible Flowers
Restaurants and Bars can capitalize on the trend of unconventional cocktails to attract foodies and cocktail enthusiasts looking for unique dining experiences.
CategoryLifestyle
Lobster-Infused Beers
This Seafood-Inspired Brew is Infused with a Dozen Boiled Lobsters
Craft breweries can experiment with adding seafood flavors to their beers to create a distinct product that sets them apart from traditional beer companies.
CategoryLifestyle
Maple Bacon Coffee Blends
Boss Hog's Coffee Range Blends Sweet and Savory Flavor Profiles
The specialty coffee industry can tap into the growing demand for unique coffee blends by exploring the use of unconventional ingredients such as meat.
CategoryLifestyle
Meaty Cocktail Straws
This Decadent Bloody Mary is Topped With a Pepperette Drinking Straw
Food and beverage companies can experiment with adding meat-based garnishes and developing edible straws to appeal to consumers looking for unique and eco-friendly products.
CategoryLifestyle
Steak-Infused Cocktails
The Macdonald Windsor Celebrates Beef Week with an Upscale Meat Drink
Hotels and upscale restaurants can create exclusive and innovative food and drink options to differentiate themselves in a crowded market.
CategoryLifestyle
Savory Yogurt Drinks
This Traditional Turkish Drink is Made from Yogurt and Salt
Opportunity for food and beverage companies to innovate in the yogurt drink market.
