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Meaty Libation

The exploratory tone of foodie culture crosses boundaries into savory alcohol

Implications - Foodie culture is a movement based in exploration and experience, which has moved beyond edibles and into alcohol beverages with flavor-reversal ideas such as meat-flavored alcohol. This particular idea points to a more hearty, comforting approach to drinking. The familiarity of the meat products allows consumer to explore within familiar boundaries.
Workshop Question - Can your brand play into new markets by combining industries that are associated, but not directly linked to your own?
Trend Themes
1. Savory Cocktails - Creating savory cocktails by infusing meat flavors into alcoholic beverages creates a new way for consumers to explore flavor boundaries and offers an opportunity for bars and restaurants to attract adventurous clientele.
2. Edible Drinking Straws - Innovating on sustainable drinking practices by using edible drinking straws, such as those made of meat, presents opportunities for companies to be eco-friendly and stand out in the market.
3. Sweet and Savory Blends - Blending sweet and savory flavors, like maple and bacon or yellow tomatoes and bacon, appeals to the rising trend of experimental taste profiles and can be a unique product offering for food and beverage companies.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can take advantage of developing savory and unusual flavor combinations that will interest experimental consumers.
2. Hospitality - Bars and restaurants can use savory cocktails and edible drinking straws to offer exciting experiences that stand out from competitors and grab the attention of adventurous clientele.
3. Sustainability - Companies can appeal to eco-friendly consumers by innovating on sustainable drinking practices, such as the use of edible drinking straws, made of biodegradable materials or by-products, like meat straws.
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
77,294 Total Clicks
Date Range:
May 15 — Mar 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Floral Bacon Bloody Marys
Floral Bacon Bloody Marys
This Tomato Cocktail Features Celery Ice and Edible Flowers
LA-based eatery Belcampo Meat Co. is serving up an unconventional take on the popular Bloody Mary tomato cocktail by offering a drink made with yellow tomatoes, homemade bacon-infused vodka, celery... MORE
Lobster-Infused Beers
Lobster-Infused Beers
This Seafood-Inspired Brew is Infused with a Dozen Boiled Lobsters
Italy-based brewery Birrificio delDucato has collaborated with Maine’s Oxbow Brewing to produce a line of beers made from boiled lobsters. On the east coast of the United States, cold beer and... MORE
Maple Bacon Coffee Blends
Maple Bacon Coffee Blends
Boss Hog's Coffee Range Blends Sweet and Savory Flavor Profiles
Boss Hog’s Maple Bacon coffee blend successfully fuses sweet and savory ingredients. Synonymous with a hearty breakfast, maple bacon blends the classic meat snack with a garnish that is... MORE
Meaty Cocktail Straws
Meaty Cocktail Straws
This Decadent Bloody Mary is Topped With a Pepperette Drinking Straw
Often Bloody Mary and Caesar cocktails are garnished with all sorts of pickled foods from olives to beans, but have you ever been served a drink with a cocktail straw that you could eat? This meat... MORE
Steak-Infused Cocktails
Steak-Infused Cocktails
The Macdonald Windsor Celebrates Beef Week with an Upscale Meat Drink
The Macdonald Windsor Hotel is marking the celebration of Great British Beef Week with an unusual menu item—not food, but a meat drink. The Whisky Steak cocktail is made by soaking a strip of 21-... MORE
Savory Yogurt Drinks
Savory Yogurt Drinks
This Traditional Turkish Drink is Made from Yogurt and Salt
Ayran is a traditional Turkish drink with a distinctly savory flavor. While the drink is served fresh in many Turkish homes and restaurants, consumers can also purchase the product in the form of a... MORE

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