Beverages incorporate nut and similar flavors as a response to the health movement
Implications - The health movement has placed nuts in a spotlight as a source of protein, which is reflected in the beverage sphere as well. Borrowing influences from the middle east and Asia, these often-alcoholic, sweet interpretations of nut flavoring point to exoticism, experience, health, and a feeling of comfort associated with the rich flavors.
Workshop Question - How could you repurpose an aspect of your product or brand to create a different experience for consumers?
Trend Themes
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Nuts as Source — Borrowing influences from the Middle East and Asia, these alcoholic, sweet interpretations of nut flavoring point to exoticism, experience, health, and a feeling of comfort associated with the rich flavors.
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Sesame Flavoring — The rich sesame paste is rarely paired with desserts, but this recipe proves that it is well-suited to sweet flavors, especially during the holiday season.
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Seasonal Spices — Creating unique variations of seasonal favorites such as pumpkin spice and eggnog instills a sense of comfort and indulgence.
Industry Implications
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Food and Beverage Industry — Creating healthier, innovative, and unique flavor profiles for different products.
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Hospitality Industry — Introducing unique beverages on restaurant and bar menus to capture the attention of consumers looking for something new.
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Consumer Goods Industry — Incorporating different and unique flavor profiles in their products to attract customers who look for interesting and unconventional options.
