Category
Lifestyle
Serial Snacking
Trend cluster
Category
Nutty
Obsession
Beverages incorporate nut and similar flavors as a response to the health movement.
1.6
Trend score
Trend
What is the Nutty Obsession trend?
Nutty Obsession: The health movement has placed nuts in a spotlight as a source of protein, which is reflected in the beverage sphere as well. Borrowing influences from the middle east and Asia, these often-alcoholic, sweet interpretations of nut flavoring point to exoticism, experience, health, and a feeling of comfort associated with the rich flavors.
Trend themes
Themes within the Nutty Obsession trend
Three behaviours holding the trend together01
Nuts as source
Borrowing influences from the Middle East and Asia, these alcoholic, sweet interpretations of nut flavoring point to exoticism, experience, health, and a feeling of comfort associated with the rich flavors.
02
Sesame flavoring
The rich sesame paste is rarely paired with desserts, but this recipe proves that it is well-suited to sweet flavors, especially during the holiday season.
03
Seasonal spices
Creating unique variations of seasonal favorites such as pumpkin spice and eggnog instills a sense of comfort and indulgence.
Industry implications
What the Nutty Obsession trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Creating healthier, innovative, and unique flavor profiles for different products.
For
Hospitality Industry
Introducing unique beverages on restaurant and bar menus to capture the attention of consumers looking for something new.
For
Consumer Goods Industry
Incorporating different and unique flavor profiles in their products to attract customers who look for interesting and unconventional options.
Workshop question
How could you repurpose an aspect of your product or brand to create a different experience for consumers?
Trend signals
Trend signals for Nutty Obsession
Trend score 1.6 out of 10, from popularity 28%, activity 13%, freshness 8%.
Popularity28%
Activity13%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Africa
Evidence
Examples of the Nutty Obsession trend
6 featured examples from Jun 24, 2014 to Mar 25, 2015CategoryLifestyle
Tahini Hot Chocolate Recipes
This Tahini Hot Chocolate is Creamy and Nutritious
Tahini-infused beverages can create a new product category for cafes and restaurants.
CategoryLifestyle
Cinnamon-Spiced Brews
The New Blue Moon Beer is Spicy and Sweet
Craft breweries can leverage the trend of spiced brews to develop and market their own unique, flavorful, and seasonal beer offerings.
CategoryLifestyle
Pumpkin Pie Cocktails
This Autumn Cocktail Recipe is Inspired by Thanksgiving Treats
Alcoholic beverage companies can introduce seasonal flavors and promote DIY cocktail-making to customers to tap into holiday and cost-saving trends.
CategoryLifestyle
Pumpkin Nut Milks
This Pumpkin Spice-Flavored Almond Milk Recipe is Perfect for Fall
Opportunity for this industry to create unique non-dairy alternatives for the growing demand for plant-based foods and drinks.
CategoryLifestyle
Boozy Pistachio Eggnogs
This Puerto Rican Take on the Traditional Holiday Beverage is Refreshing
The beverage industry is ripe for innovation in the form of creating unique flavors and ingredients in holiday beverages
CategoryLifestyle
Sesame Seed Refreshments
The Tahini Hot Chocolate My Name is Yet Recipe Mixes Sweet with Savory
The food and beverage industry can explore the trend of savory desserts and alternative beverage blends to develop new product offerings and cater to evolving consumer preferences.
