Category
Lifestyle
Assisted Choices
Trend cluster
Category
Restaurant
Whimsy
Restaurant design is strongly informed by artful aesthetics.
4.9
Trend score
Trend
What is the Restaurant Whimsy trend?
Restaurant Whimsy: Restaurant owners have begun looking towards film, music and art for design inspiration, leading to establishments that are more whimsical in their aesthetic. Interiors that are both sophisticated and playful are especially enticing for patrons, and suggests that consumers value engagement from every aspect of the dining experience.
Trend themes
Themes within the Restaurant Whimsy trend
Three behaviours holding the trend together01
Whimsical Restaurant Design
Restaurant owners are incorporating inspiration from film, music, and art into their design to create establishments that are more sophisticated and playful.
02
Art-infused Dining
The combination of art and cuisine has led to a rise in pop-up restaurants that feature artwork by local artists like Art House Moscow.
03
Fashion-Inspired Cafes
The Wes Anderson Prada restaurant is just one example of a fashion cafe that captures a whimsical design aesthetic inspired by cinematic and retro touches.
Industry implications
What the Restaurant Whimsy trend means for industry
Where the trend changes the playbookFor
Gastronomy
Restaurant owners can use creative and whimsical design elements to attract customers who are looking for a unique dining experience.
For
Art and Culture
The combination of art and cuisine can create an immersive experience that attracts a diverse group of people.
For
Fashion and Retail
Fashion cafes can create a unique brand experience by using elements of cinema, nostalgia, and retro design to create whimsical spaces that their customers will not easily forget.
Workshop question
How can your brand incorporate artistic elements to enhance its offerings?
Trend signals
Trend signals for Restaurant Whimsy
Trend score 4.9 out of 10, from popularity 73%, activity 68%, freshness 8%.
Popularity73%
Activity68%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Restaurant Whimsy trend
5 featured examples from Jan 31 to May 9, 2015CategoryLifestyle
Art Gallery Eateries
'Art House Moscow' is Equal Parts Gallery and Locally Sourced Restuarant
There is an opportunity for restaurants to combine art and cuisine for a unique and immersive dining experience.
CategoryArt & Design
Whimsical Health Restaurants
Not Guilty Experiments with Fun Restaurant Design Ideas
Opportunities for restaurant and hospitality owners to differentiate and enhance their dining experiences through creative design and menu innovation.
CategoryLifestyle
Pop Art Burger Joints
This Paris Burger Restaurant Features Bright Geometric Shapes
Restaurants and cafes can incorporate these design and cuisine trends to differentiate themselves in a saturated market and attract new customers.
CategoryFashion
Cinematic Fashion Cafes
The Wes Anderson Prada Restaurant Boasts a Whimsical Design
Fashion retailers can explore the concept of opening themed cafes to enhance brand experience and drive customer engagement.
CategoryLifestyle
Chic Culinary Art Centers
This Lima Restaurant is an Ultramodern Whimsical Space
The hospitality industry can leverage restoration architecture and biophilic design to create unique and inviting spaces that enhance the overall dining experience.
