Category
Lifestyle
Assisted Choices
Trend cluster
Category
Flatpack
Food
The beverage and edibles industry is given a single-serve, foldable overhaul.
4.2
Trend score
Trend
What is the Flatpack Food trend?
Flatpack Food: Flatpacking, a.k.a RTA or KD, is a method conceived in the furniture industry that, because of its eco-friendliness, portability and efficiency, is leaking its way into other industries. Most recently, it has permeated the edibles industry by making foods and beverages easier to consume on the go. The idea lends to the consumer preference for efficiency in goods consumption and carting.
Trend themes
Themes within the Flatpack Food trend
Three behaviours holding the trend together01
Flatpacking
The trend of flatpacking or RTA (Ready-To-Assemble) from the furniture industry has moved to other consumer products like edibles and beverages, allowing for portability and efficiency.
02
Portable Packaging
Packaging designs for food and beverage items that are portable and convenient for the consumer, especially for on-the-go consumption.
03
Sustainable Packaging
The shift towards packaging that is eco-friendly, recyclable, and creates less waste, such as the use of cardboard for containers and foldable designs.
Industry implications
What the Flatpack Food trend means for industry
Where the trend changes the playbookFor
Food and Beverage
This industry can explore the trend of portable and sustainable packaging for their products to align with the consumer preference for convenience and environmental consciousness.
For
Outdoor and Camping
Industries that cater to outdoor activities and camping can look into flatpack designs for their products, such as reusable containers and foldable seating, to provide practical and lightweight options for consumers.
For
Sweets and Confectionery
Packaging designs for confectionery items can explore the trend of unique and innovative packaging for an enhanced customer experience, such as the flat-packed chocolate holiday tree that offers an assembly experience.
Workshop question
Is there room for improved efficiency and eco-friendliness within your brands shipping practices?
Trend signals
Trend signals for Flatpack Food
Trend score 4.2 out of 10, from popularity 57%, activity 62%, freshness 8%.
Popularity57%
Activity62%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Flatpack Food trend
8 featured examples from Feb 13, 2013 to Dec 7, 2015CategoryEco
Flat-Pack Food Containers
The Fold Project's Reusable Containers Offer an Alternative to Disposal
Opportunity for the food packaging industry to develop innovative, collapsible containers that reduce waste and enhance convenience.
CategoryLifestyle
Recyclable Cardboard Bottle Carriers
These Cardboard Container Designs Are Extremely Eco-Friendly
The food and beverage industry can leverage the use of recyclable cardboard packaging and minimalistic branding to attract consumers who prioritize sustainability.
CategoryLifestyle
Flat-Packed Chocolate Holiday Trees
This Chocolate Christmas Tree Boasts a Clever Shipping Scheme
E-commerce businesses can adopt flat-packed shipping packaging to optimize their shipping processes and provide a unique unboxing experience to customers.
CategoryArt & Design
Tented Olive Oil Packaging
The Unrefined Olive's Olive Oil Package is Practical and Eco-Friendly
Businesses in the food and beverage industry could benefit from the implementation of eco-friendly packaging solutions and adaptable designs to improve their sustainability and ap…
CategoryLifestyle
Pop-Out Paper Shooters
The Emergency Shot Glass Card Provides an Easy-To-Make Drinking Option
The gift and novelty industry can capitalize on the trend of novelty gifting by creating unique products like the Emergency Shot Glass card.
CategoryLifestyle
Protective Banana Packaging
This Foldable Packaging Securely Holds a Single Banana
There is opportunity in the food industry to offer more sustainable options for packaging that can be recycled or made from eco-friendly materials.
CategoryLifestyle
Basic Beer-Style Vinos
Red Meat Wine Packaging was Conceived with a Casual Approach
The wine packaging industry can leverage the trend of casual wine packaging by exploring new materials, designs and packaging technologies that appeal to a more relaxed and casual…
CategoryMarketing
Pop-Up Paper Coffee Mugs
Nescafe Equipped Newspapers with Two Cups to Start Conversations
Exploring new ways to provide unique and convenient food and beverage experiences to consumers.
