Category
Fashion
Scaled Restraint
Trend cluster
Category
Painted
Visage
Skincare and cosmetics take cues from the art world with artistic applications.
4.4
Trend score
Trend
What is the Painted Visage trend?
Painted Visage: The rising popularity of beauty blogs has turned self-care into a recognized art, prompting cosmetic and skincare companies to follow suit with art-inspired applicators and dispensers. This lends to a feeling of prestige and sophistication. Additionally, art-inspired applications create a more exciting, exploratory feel to cosmetics and skincare.
Trend themes
Themes within the Painted Visage trend
Three behaviours holding the trend together01
Art-Inspired Cosmetic Applications
As beauty blogs and self-care routines continue to grow in popularity, cosmetic and skincare companies are following suit with art-inspired applicators and dispensers
02
Bright and Long-Lasting Cosmetics
Female consumers are increasingly seeking out products designed to retain pigment and wear on the lips throughout a full day.
03
DIY and Temporary Beauty Trends
Temporary freckle tattoos and DIY glitter cosmetics are taking over social media and giving beauty buffs a fun and colorful way to experiment with their looks.
Industry implications
What the Painted Visage trend means for industry
Where the trend changes the playbookFor
Cosmetics and Skincare
Inspired by the art world and self-care trends, cosmetic and skincare companies are incorporating art-inspired products and long-lasting formulas into their offerings.
For
Beauty Tools and Accessories
As more consumers seek out DIY and temporary beauty trends, beauty tools and accessories are becoming essential for experimenting with different looks.
For
Fashion and Photography
Photographers and fashion designers are collaborating with makeup artists to create editorial features showcasing innovative and art-inspired makeup looks.
Workshop question
What is one industry, adjacent to your own, that you think would be useful for your own ideation process?
Trend signals
Trend signals for Painted Visage
Trend score 4.4 out of 10, from popularity 68%, activity 57%, freshness 8%.
Popularity68%
Activity57%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Painted Visage trend
5 featured examples from Dec 27, 2015 to Mar 30, 2017CategoryFashion
Temporary Rainbow Freckles
Rainbow Freckles are the Latest Multicolored Beauty Fad
Temporary rainbow freckles are a clear example of a growing market for fun and affordable cosmetics that can be used to create bold or playful looks.
CategoryFashion
Pigmented Paint Lipsticks
The Cray Cray Tareist Lip Paint Offers High Color Pay-Off and Long Wear
Cosmetic companies should look into innovating in the area of long-lasting, highly pigmented lipsticks, as this is a popular and sought-after product among customers.
CategoryFashion
Cosmetic Calligraphy Eyeliners
Too Faced's Colored Sketch Markers Take Inspiration From Stationary
The use of creative and precise eyeliner pens inspired by calligraphy creates disruptive innovation opportunities in the cosmetics industry.
CategoryFashion
Expressive Glitter Cosmetics
Elzbieta Tomiak's 'Glitter Your Freckles' Story Celebrates
The beauty industry can explore the application of shimmering cosmetics in ways that appeal to adult customers while also encouraging creativity and artistic expression.
CategoryFashion
Mix-and-Match Eyeshadow Palettes
Like an Artist's Palette, This Set Encourages Eyeshadow Blending
Cosmetic brands can seize the opportunity to offer unique and customizable eyeshadow palettes that cater to consumer preferences.
