The Tarte Cray Cray Tateist Lip Paint is a bold line of lipstick hues that offer opaque and matte finish with a color payoff that is incredibly pigmented and long-lasting. This is ideal for consumers looking to adorn makeup that stays put after application, but also has bright color that doesn't fade after hours of wear.
Lipstick is a product many female consumers gravitate to, actively seeking out products designed to retain pigment and wear on the lips throughout a full day. The Lip Paints by Tarte are such a product with a creamy and mousse texture that clings to the lip fibres and keeps the color in place for several hours. Once dried the pigment stays in place without bleeding, smudging or moving across the face.
What's Driving This Trend
- Long-lasting Lipstick
- There is an opportunity for brands to create long-lasting, pigmented lipsticks that adhere well to lip fibers and do not smudge or bleed.
- Matte Lipstick
- With the popularity of matte lipsticks, there is potential for brands to create a bold line of hues that offer a highly pigmented, opaque finish.
- Mousse Texture
- The creamy and mousse texture of the Tarte Cray Cray Tateist Lip Paint offers a unique experience for consumers, opening up an opportunity for other brands to experiment with textures and finishes.
Who This Affects Most
- Cosmetics
- Cosmetic companies should look into innovating in the area of long-lasting, highly pigmented lipsticks, as this is a popular and sought-after product among customers.
- Beauty
- The trend for matte lipsticks with bold colors means that beauty brands can explore delivering an opaque, long-lasting finish that is popular and in-demand.
- Makeup
- The interest in creamy and mousse texture of the Tarte Cray Cray Tateist Lip Paint creates opportunity for further experimentation with textures and finishes in the makeup industry.
