Faux freckles began to take off late 2015 and now the beauty fad has been given a colorful upgrade. It was only a matter of time before beauty lovers were indulging in a technicolor counterpart to the aforementioned style and now rainbow freckles are here adding a splash of color to bare faces.
While temporary freckle tattoos received heaps of positive attention from the beauty world, the latest look involves temporary freckles beauty buffs can paint on themselves. Taking over social media, this beauty fad includes women of all races decorating their faces with blue, green, purple, yellow and even white specks.
To achieve these looks, beauty enthusiasts simply use a large pore sponge to lightly dab on liquid lipsticks of their choice.
Key Themes Behind This Trend
- Multicolored Beauty Fad
- Temporary rainbow freckles are just one example of the trend towards brightly-colored and fun beauty accessories.
- DIY Beauty
- The trend of creating temporary rainbow freckles at home reflects a broader trend towards do-it-yourself beauty treatments.
- Social Media Beauty
- Temporary rainbow freckles are just one example of the trend of social media-driven fads in the beauty industry.
Where This Applies
- Beauty and Cosmetics
- Temporary rainbow freckles are a clear example of a growing market for fun and affordable cosmetics that can be used to create bold or playful looks.
- E-commerce
- Online cosmetics retailers who stock affordable products and promotes DIY beauty treatments could tap into the market for temporary rainbow freckles.
- Social Media and Marketing
- Temporary rainbow freckles reflect the way that social media influencers and viral content are changing the way that beauty products are marketed and sold.
