Category
Lifestyle
Assisted Choices
Trend cluster
Category
Condensed
Protein
Consumers keep portion control top-of-mind when it comes to red meat.
3.7
Trend score
Trend
What is the Condensed Protein trend?
Condensed Protein: Consumers are searching for reduced or alternative forms of red meat to relieve the guilt brought on by the health food movement. Besides easier delivery and consumption, these reformatted meals suggest that steak is an indulgence that can be portioned for both healthier consumption and on-the-go enjoyment.
Trend themes
Themes within the Condensed Protein trend
Three behaviours holding the trend together01
Alternative Proteins
Consumers desire reduced or alternative forms of red meat in search of healthier consumption, suggesting a market opportunity for alternative protein sources such as plant-based foods, algae, fungi, and cellular agriculture.
02
Healthy Fast Food Options
Fast food companies are showcasing healthier options to cater to the increasingly health-conscious consumers, providing a market opportunity for fast food restaurants to invest in nutritious options to encourage more health-centric trends.
03
Ethnic Fusion Foods
Innovative combinations of different world cuisines are becoming increasingly popular among consumers, presenting an opportunity for chefs and restaurants to create exciting new flavor combinations that blend various cultures and ingredients.
Industry implications
What the Condensed Protein trend means for industry
Where the trend changes the playbookFor
Food Industry
With the increasing demand for alternative protein sources and the popularity of ethnic fusion foods, food companies need to adapt to the changing consumer preference and develop healthier, more diverse, and unique products.
For
Fast Food Industry
To cater to the health-centric trend, fast-food restaurants have to provide healthier options for the growing demand, as seen with Taco Bell's new Flatbread Sandwiches and McDonald's spicy McWraps.
For
Food Tech Industry
The alternative protein industry is booming, and the production of plant-based foods, algae-based foods, and cellular agriculture presents an opportunity for food tech companies to innovate and offer sustainable solutions for the food industry.
Workshop question
What is the biggest barrier most consumers face when it comes to your industry?
Trend signals
Trend signals for Condensed Protein
Trend score 3.7 out of 10, from popularity 51%, activity 52%, freshness 8%.
Popularity51%
Activity52%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Condensed Protein trend
6 featured examples from May 7, 2015 to Dec 28, 2016CategoryLifestyle
Lightened-Up Steak Sandwiches
Taco Bell's New Flatbread Sandwiches are a Lighter Fast Food Option
The fast food industry can diversify its offerings by capitalizing on the trend of lighter and healthier options to cater to a wider range of consumers.
CategoryLifestyle
Greek-Themed Tacos
These Tostadas Draw Inspiration from Multiple Worldly Cuisines
Opportunity for restaurants and food companies to capitalize on the growing demand for unique and fusion cuisine.
CategoryLifestyle
Gourmet Fast Food Tacos
These New 'Knockout Tacos' Feature Bold and Unexpected Flavors
The trend towards offering greater menu variety and more diverse flavor options is a trend within the fast casual dining industry.
CategoryLifestyle
Steak Roll Wraps
Maebells' Steak Recipe Provides a Versatile Base to Make Your Own
Develop new breadless wrap options and innovative steak recipes to cater to health-conscious and adventurous eaters.
CategoryLifestyle
Steak Lettuce Wraps
Jamie Purviance Creates a Healthy Recipe with a Ginger and Soy Base
The food industry has the potential to embrace healthier recipes and create disruptive innovations in the culinary space.
CategoryLifestyle
Piquant Steak Wraps
McDonald's Australia is Adding Two Spicy McWraps to Its Menu
Introducing ethnically and regionally-inspired dishes could differentiate fast food chains and increase sales in respective regions.
