Category
Eco
Power Modularity
Trend cluster
Category
Kid-Friendly
Cultivation
Brands are catering to younger demographics via niche gardening concepts.
4.0
Trend score
Trend
What is the Kid-Friendly Cultivation trend?
Kid-Friendly Cultivation: Companies are beginning to hone in on the significance of gardening among young consumers. Learning about agriculture from an early age is increasingly relevant, especially given modern shifts in food geared towards organic, local produce. Introducing this concept at a younger age also allows brands to capitalize on young customers with growing buying power.
Trend themes
Themes within the Kid-Friendly Cultivation trend
Three behaviours holding the trend together01
Kid-Friendly Gardening Kits
As parents grow more conscious of health and nutrition, children are becoming exposed to their values from a young age, making kid-friendly gardening kits both fun and sustainable.
02
Empowering Food Projects
Food-focused education programs that empower kids to make a difference in their own communities, like Sowing Seeds for Healthy Kids, will become invaluable for preparing the next generation to make healthy choices.
03
DIY Kid-Centric Design Kits
Marketing strategies like Hobbycraft's birdhouse design kit educate children while encouraging creativity in DIY crafts and art activity kits.
Industry implications
What the Kid-Friendly Cultivation trend means for industry
Where the trend changes the playbookFor
Gardening
The significance of gardening among young consumers is increasingly relevant, especially given modern shifts in food geared towards organic, local produce.
For
Food Services and Education
Education programs like Sowing Seeds for Healthy Kids and The Campus Kitchen organization are using gardens and food waste to educate and empower young student volunteers to apply what they learn to make a difference in their own households and communities.
For
DIY Crafting and Art Activities
As DIY crafts and art activity kits become less of a hobby and more of a marketing strategy, companies are creating do-it-yourself design kits that educate children while encouraging creativity.
Workshop question
How does your current offering intersect with the interests of future consumers and how can you begin to strategize around that?
Trend signals
Trend signals for Kid-Friendly Cultivation
Trend score 4.0 out of 10, from popularity 59%, activity 51%, freshness 8%.
Popularity59%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Kid-Friendly Cultivation trend
7 featured examples from Feb 18, 2014 to Jun 12, 2015CategoryEco
Eco Garden Kits
The Vive Planting Set Prepares Kids for Easily Growing Greenery in Their Backyards
Opportunity for toy companies to create eco garden kits as educational and engaging toys for children.
CategoryEco
Retro Toy Planters
Treasure Troll Air Plant Pots is a Childhood Remix
Disruptive innovation opportunity to introduce a line of playful and nostalgic planters that add character to home interiors.
CategoryLife-Stages
Birdhouse Design Kits
Hobbycraft's Craft Set Lets Paint Their Own Bird Box
Retailers in the craft and hobby industry can capitalize on the growing demand for DIY craft kits by offering a variety of options for consumers to choose from.
CategoryEco
Sprouting Picture Books
The Green Story Collection Features Literal Pop-Up Shrubs
The Green Story collection introduces a unique and interactive element to children's books, creating new opportunities for innovation and engaging young readers.
CategoryEco
Empowering Food Projects
The Campus Kitchen Uses Gardens to Educate Kids on Food Waste and Hunger
Food service companies can invest in community gardens and educate children about healthy eating as a way to provide locally sourced produce while promoting nutrition and environm…
CategoryLife-Stages
Kid-Friendly Gardening Kits
Growums Teaches Kids to Grow Their Own Herbs and Vegetables
E-retailers can create gardening kits designed specifically for children, which could be a new revenue stream.
CategoryLifestyle
Gardener Cooking Clubs
This Agape Centre Program Has Kids Cooking with Food They Harvested
There is a need for companies that develop educational programs to focus on food literacy education as it becomes a more significant factor in healthy living.
