Brands are catering to younger demographics via niche gardening concepts
Implications - Companies are beginning to hone in on the significance of gardening among young consumers. Learning about agriculture from an early age is increasingly relevant, especially given modern shifts in food geared towards organic, local produce. Introducing this concept at a younger age also allows brands to capitalize on young customers with growing buying power.
Workshop Question - How does your current offering intersect with the interests of future consumers and how can you begin to strategize around that?
Trend Themes
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Kid-friendly Gardening Kits — As parents grow more conscious of health and nutrition, children are becoming exposed to their values from a young age, making kid-friendly gardening kits both fun and sustainable.
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Empowering Food Projects — Food-focused education programs that empower kids to make a difference in their own communities, like Sowing Seeds for Healthy Kids, will become invaluable for preparing the next generation to make healthy choices.
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DIY Kid-centric Design Kits — Marketing strategies like Hobbycraft's birdhouse design kit educate children while encouraging creativity in DIY crafts and art activity kits.
Industry Implications
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Gardening — The significance of gardening among young consumers is increasingly relevant, especially given modern shifts in food geared towards organic, local produce.
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Food Services and Education — Education programs like Sowing Seeds for Healthy Kids and The Campus Kitchen organization are using gardens and food waste to educate and empower young student volunteers to apply what they learn to make a difference in their own households and communities.
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DIY Crafting and Art Activities — As DIY crafts and art activity kits become less of a hobby and more of a marketing strategy, companies are creating do-it-yourself design kits that educate children while encouraging creativity.
7 Featured, 62 Examples:
599,569 Total Clicks
Date Range:
Feb 14 — May 15
Trending:
Warm
Consumer Insight Topics:
