The portability and nostalgia of cartable cardboard beverages crosses over
Implications - As life becomes increasingly ridden with responsibility, consumers are seeking channels for fun, and for nostalgia. Sophisticated juiceboxes satisfy both needs. The rising popularity of this idea can be attributed to the rising relevance of productivity, spurring a need for both sentimental and physical escape on the go.
Workshop Question - How can your brand leverage consumers' desire for nostalgic escapism?
Trend Themes
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Nostalgic Packaging — As life becomes increasingly ridden with responsibility, consumers are seeking channels for fun, and for nostalgia.
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Sustainable Packaging — The triangular-shaped juice boxes made by Tetra Pak is compact and extremely eco-friendly, since it is a no-waste industrial die cutting mold and the carton is fully recyclable.
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Interactive Packaging — This juice bottle packaging design by Bora YILDIRIM is a concept that considers the use of the container once all of the beverage has been consumed.
Industry Implications
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Packaging Industry — The rising popularity of novel and interactive packaging designs display potential to not just cater to consumers' functional needs but also their experiential ones.
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Beverage Industry — From sophisticated juiceboxes to cold coffee juiceboxes, there is potential for beverage companies to diversify their product range by incorporating new packaging designs.
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Fashion and Food Industry — Collaborations between food and fashion brands to create aesthetically pleasing packaging designs could attract a wider consumer base who value both style and substance.
