Clandestine Nightlife

Consumers seeking an exclusive experience turn to hidden bars

Implications - As consumers move toward more experiential nightlife choices, secretive, speakeasy-themed bars provide consumers with an exclusive, off-the-beaten-path experience. In celebrating the spirit of the prohibition era, bars and lounges can offer consumers an authentic exclusive experience accessible by being in the know, rather than elusive membership requirements.
SCORE 6.9
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169,095 Total Clicks
Jan 15 - Dec 16
This Year and Warm
MarketingLifestyleDrinking
Featured Examples
Password-Protected Bars - Bourbon & Branch is an Unmarked San Francisco Bar Serving Craft Cocktails
SCORE 7.4
Warm 13,522 Clicks Pub: May 7, 15
Password-Protected Bars
Bourbon & Branch is an Unmarked San Francisco Bar Serving Craft Cocktails
Bourbon & Branch is an epic speakeasy-themed bar in San Francisco that includes an incredible total of five hidden bars inside of it. Located in San Francisco’s Tenderloin neighborhood,... [More]
Clandestine Retro Speakeasies - This Hong Kong Speakeasy is Hidden Behind a Stamp Shop
SCORE 6.6
Warm 3,121 Clicks Pub: Jan 11, 16
Clandestine Retro Speakeasies
This Hong Kong Speakeasy is Hidden Behind a Stamp Shop
Inspired by the local legend of two star-crossed lovers who secretly reunite in the middle of their lives, this Hong Kong speakeasy will appear to most passersby as a quaint little stamp shop.... [More]
Hidden Speakeasy Bars - Flask is a Lounge Found Behind a Vintage Coke Vending Machine
SCORE 5.9
Warm 12,852 Clicks Pub: Jan 17, 15
Hidden Speakeasy Bars
Flask is a Lounge Found Behind a Vintage Coke Vending Machine
Speakeasy bars are popping up all over the place as people continue to look for hidden gems in their cities and around the world; yet the Flask manages to stand out even from the more revered lounges.... [More]
Shoe Store Speakeasy Bars - Orlando's 'Hanson's Shoe Repair' is a Bar Hidden in a Shoe Repair Shop
SCORE 7.3
This Year and Warm 1,136 Clicks Pub: Dec 15, 16
Shoe Store Speakeasy Bars
Orlando's 'Hanson's Shoe Repair' is a Bar Hidden in a Shoe Repair Shop
For those who thought that speakeasies went out with the end of prohibition, Orlando’s Hanson’s Shoe Repair proves that the tradition is still alive and well. Hanson’s Shoe Repair... [More]
Clandestine Karaoke Bars - Los Angeles' 'Blind Dragon' is an Asian-Style Lounge with Private Karaoke
SCORE 4.4
This Year and Average 322 Clicks Pub: Dec 14, 16
Clandestine Karaoke Bars
Los Angeles' 'Blind Dragon' is an Asian-Style Lounge with Private Karaoke
While many karaoke bars in the US involve one person singing to a room full of strangers, Los Angeles’ ‘Blind Dragon’ is giving consumers a more private way to belt out their... [More]
Secretive Party Campaigns - Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
SCORE 4.7
Average 1,565 Clicks Pub: Apr 20, 15
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
Inspired by a time when word of mouth was the only way people knew to attend an upcoming party, J├Ągermeister set up the Undercover Games on Snapchat. This marketing stunt targeted a young, hip... [More]
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