Memories of loved ones are kept alive via digital platforms
Implications - Seeking to maintain memories of lost loved ones, consumers, particularly those familiar with modern technology, are turning to digital solutions to maintain a connection to those who have passed away. Providing an outlet for people to mourn, celebrate and praise those who have passed, these digital platforms allow open forms of communication in a more comforting, digital space.
Workshop Question - Is there a way you can incorporate digital features into your business model to help consumer's celebrate specific milestones?
Trend Themes
1. Digital Memorials - As consumers turn to digital solutions to maintain a connection with lost loved ones, businesses can create apps or platforms that provide outlets for people to mourn, celebrate, and remember in a more comforting, digital space.
2. Virtual Remembrance - Virtual memorial apps provide a private and customizable space for users to remember the deceased, allowing them to revisit fond memories and properly acknowledge the deceased even if visiting an actual grave site is not possible.
3. Social Media Memorials - Social media platforms can be used to create memorial videos that compile the best moments of a person's life, allowing friends and family to remember loved ones in a way that is consistent with the deceased person's expectations of privacy.
Industry Implications
1. Consumer Technology - Businesses that focus on digital memorials and remembrance apps will find opportunities within the consumer technology industry.
2. Funerals and End-of-life Services - The funeral and end-of-life services industry can expand their offerings by incorporating technology, virtual memorials and services for survivors to use after losing a loved one.
3. Social Media Networks - Social networking platforms have an opportunity to develop digital memorials and after-death services that allow users to effectively manage their digital legacy.
4 Featured, 34 Examples:
109,523 Total Clicks
Date Range:
Jun 14 — May 15
Trending:
Warm
Consumer Insight Topics:
