Category
Lifestyle
Assisted Choices
Trend cluster
Category
Digitized
Memorial
Memories of loved ones are kept alive via digital platforms.
4.6
Trend score
Trend
What is the Digitized Memorial trend?
Digitized Memorial: Seeking to maintain memories of lost loved ones, consumers, particularly those familiar with modern technology, are turning to digital solutions to maintain a connection to those who have passed away. Providing an outlet for people to mourn, celebrate and praise those who have passed, these digital platforms allow open forms of communication in a more comforting, digital space.
Trend themes
Themes within the Digitized Memorial trend
Three behaviours holding the trend together01
Digital Memorials
As consumers turn to digital solutions to maintain a connection with lost loved ones, businesses can create apps or platforms that provide outlets for people to mourn, celebrate, and remember in a more comforting, digital space.
02
Virtual Remembrance
Virtual memorial apps provide a private and customizable space for users to remember the deceased, allowing them to revisit fond memories and properly acknowledge the deceased even if visiting an actual grave site is not possible.
03
Social Media Memorials
Social media platforms can be used to create memorial videos that compile the best moments of a person's life, allowing friends and family to remember loved ones in a way that is consistent with the deceased person's expectations of privacy.
Industry implications
What the Digitized Memorial trend means for industry
Where the trend changes the playbookFor
Consumer Technology
Businesses that focus on digital memorials and remembrance apps will find opportunities within the consumer technology industry.
For
Funerals and End-of-life Services
The funeral and end-of-life services industry can expand their offerings by incorporating technology, virtual memorials and services for survivors to use after losing a loved one.
For
Social Media Networks
Social networking platforms have an opportunity to develop digital memorials and after-death services that allow users to effectively manage their digital legacy.
Workshop question
Is there a way you can incorporate digital features into your business model to help consumer's celebrate specific milestones?
Trend signals
Trend signals for Digitized Memorial
Trend score 4.6 out of 10, from popularity 78%, activity 52%, freshness 8%.
Popularity78%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Digitized Memorial trend
4 featured examples from Jun 26, 2014 to May 6, 2015CategoryLifestyle
Social Network Reminiscing Videos
The Facebook A Look Back Feature is a Memorial for Dead Users
Social media platforms can enhance their users’ experiences by introducing more features and tools for memorializing deceased loved ones, while also providing a space for people t…
CategoryLifestyle
Digital Afterlife Installations
The LIFELOGGING Exhibit Explores Online Presence After Death
By blending physical and digital worlds, the augmented reality industry can create immersive experiences and virtual memorials that allow people to interact with the digital lives…
CategoryTech
Virtual Memorial Apps
RipCemetery is a Social Platform for Dealing with Death & Managing Memories
Integrating private mourning features into social media platforms can provide users with a seamless experience for grieving and memorializing deceased loved ones.
CategoryTech
Deceased Memorabilia Apps
'The Last Of Me' App Lets People Leave Their Memories Behind
Digital tools and platforms that help people preserve and pass on their memories and messages have the potential to disrupt the traditional funeral and memorial services industry.
