The subject of death takes a lighthearted approach with games and mobile apps
Implications - Choosing to embrace the concept of death in a more comical way, consumers are turning to games and activities as an entertaining solution. Opening up the conversation about death through board games and mobile apps, these activities are helping to redefine how typically morbid subject matters are discussed. This reflects a more open and casual approach to the idea of death.
Workshop Question - How can you get consumers to open up about the most frustrating and disappointing aspects of their experience with your brand?
Trend Themes
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Gamification of Death — Games and activities are being used to make typically morbid subject matters more lighthearted and approachable.
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Tracking Mortality — Technology is being used to track and predict life expectancy, with apps and devices providing users with their estimated time of death.
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Conversational Mortality — Games and activities are being used to encourage discussions around life and death, breaking down the stigma surrounding the topic.
Industry Implications
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Healthcare — The use of apps and devices to track health and predict life expectancy could disrupt the traditional healthcare industry by shifting the focus towards preventative measures.
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Entertainment/gaming — Gamification of death presents a new market for gaming companies seeking to tackle taboo subject matters and provide alternative ways of learning and engaging with challenging topics.
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End-of-life Planning — Products like My Gift of Grace could disrupt the end-of-life planning industry by encouraging more open discussions and conversations around death and dying.
