Category
Lifestyle
Serial Snacking
Trend cluster
Category
Gamified
Mortality
The subject of death takes a lighthearted approach with games and mobile apps.
2.4
Trend score
Trend
What is the Gamified Mortality trend?
Gamified Mortality: Choosing to embrace the concept of death in a more comical way, consumers are turning to games and activities as an entertaining solution. Opening up the conversation about death through board games and mobile apps, these activities are helping to redefine how typically morbid subject matters are discussed. This reflects a more open and casual approach to the idea of death.
Trend themes
Themes within the Gamified Mortality trend
Three behaviours holding the trend together01
Gamification of Death
Games and activities are being used to make typically morbid subject matters more lighthearted and approachable.
02
Tracking Mortality
Technology is being used to track and predict life expectancy, with apps and devices providing users with their estimated time of death.
03
Conversational Mortality
Games and activities are being used to encourage discussions around life and death, breaking down the stigma surrounding the topic.
Industry implications
What the Gamified Mortality trend means for industry
Where the trend changes the playbookFor
Healthcare
The use of apps and devices to track health and predict life expectancy could disrupt the traditional healthcare industry by shifting the focus towards preventative measures.
For
Entertainment/Gaming
Gamification of death presents a new market for gaming companies seeking to tackle taboo subject matters and provide alternative ways of learning and engaging with challenging topics.
For
End-of-Life Planning
Products like My Gift of Grace could disrupt the end-of-life planning industry by encouraging more open discussions and conversations around death and dying.
Workshop question
How can you get consumers to open up about the most frustrating and disappointing aspects of their experience with your brand?
Trend signals
Trend signals for Gamified Mortality
Trend score 2.4 out of 10, from popularity 44%, activity 20%, freshness 8%.
Popularity44%
Activity20%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gamified Mortality trend
4 featured examples from May 21, 2013 to May 6, 2015CategoryTech
Cartoon Death-Preventing Apps
The 'Dumb Ways to Die' App is a Playable Version of the Viral Video
Transportation companies can use interactive games or apps to promote safety among their passengers.
CategoryFashion
Death-Tracking Timepieces
The Tikker Watch Tells You the Time and How Long You Have to Live
Mortality-monitoring devices and services could be integrated into the healthcare industry to better inform patients of their health and encourage healthier living.
CategoryUnique
Conversational Mortality Games
My Gift of Grace Lets Players Discuss Life and Death Openly
Disruptive innovation opportunity for the gaming industry to create more innovative and thought-provoking games that tackle deep and meaningful subjects.
CategoryTech
Demise-Predicting Apps
The Deadline App Can Predict Your Death
Healthcare industry can invest in sophisticated AI/ML systems to develop personalized health solutions that can leverage multiple data points, helping users make informed decision…
