Category
Lifestyle
Assisted Choices
Trend cluster
Category
Confectionery
Comfort
Traditionally savory dishes are being reinterpreted with sweet twists.
4.0
Trend score
Trend
What is the Confectionery Comfort trend?
Confectionery Comfort: Companies and chefs alike are reinterpreting classic comfort foods with the addition of sweet flavors. In place of exclusively savory dishes are meals featuring chocolate, chips and candy ingredients. This broadens the appeal of savory recipes that are now tailored towards consumers with a sweet tooth.
Trend themes
Themes within the Confectionery Comfort trend
Three behaviours holding the trend together01
Sweet & Savory
Combining sweet and savory flavors in unexpected ways can delight customers and expand the appeal of traditional comfort food.
02
Hybrid Food
Experimenting with different types of food and combining them into a single dish can lead to exciting new flavor combinations.
03
Unconventional Ingredients
Incorporating unconventional ingredients such as candy, chocolate, and marshmallows into classic dishes can create new, unexpected flavor experiences.
Industry implications
What the Confectionery Comfort trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food and beverage industry can explore new ways of incorporating unconventional ingredients into traditional dishes to create new and exciting flavors.
For
Hospitality
The hospitality industry can leverage hybrid food concepts to enhance menu offerings and differentiate themselves from competitors.
For
Marketing & Advertising
Marketing and advertising firms can use the popularity of these hybrid and unconventional dishes to create campaigns that resonate with consumers and help to build buzz around their clients' brands.
Workshop question
In what ways can you adapt your product and service offerings by tapping into an unexpected category?
Trend signals
Trend signals for Confectionery Comfort
Trend score 4.0 out of 10, from popularity 58%, activity 55%, freshness 8%.
Popularity58%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Confectionery Comfort trend
4 featured examples from Mar 14 to Sep 18, 2014CategoryLifestyle
Chocolate Fried Chicken
ChocoChicken by Adam Fleischman is a Coo Coo Concoction
Opportunities for creating innovative and upscale food concepts that merge unexpected flavors.
CategoryLifestyle
Pizza-Infused Waffles
Serious Eats Created a Seriously Amazing Pizza Waffle
Disruptive innovation opportunity: Developing new and exciting food products that cater to adventurous eaters and food enthusiasts.
CategoryLifestyle
Cheesy Fried Chocolate Sandwiches
This DudeFoods Candy Bar Grilled Cheese has Deep Fried KitKats
The restaurant industry can explore the trend of deep frying desserts and creating unconventional sandwiches to attract adventurous eaters and stand out from competitors.
CategoryLifestyle
Marshmallow Pizzas
Pizza Hut Japan is Teaming Up with a Candy Company to Create a Peculiar Pizza
Fast food chains can incorporate unconventional food pairings to their menus to entice adventurous eaters and distinguish themselves from competitors.
