Secret Society Editorials

Prestige International 'Eyes Wide Shut' is Full of Dark Sensuality

The Prestige International 'Eyes Wide Shut' editorial takes after the film of the same name starring Tom Cruise and Nicole Kidman, which was directed by Stanley Kubrick. Dark and sensual, instead of following a man on a sexual escapade within a secret society, it revolves around a woman: model Pauline Moulettes. She embraces the experience in lingerie-inspired outfits put together by stylist Marz Atashi.

Shot by photographer Nicolas Guerin, the Prestige International 'Eyes Wide Shut' editorial is part of the magazine's Summer 2013 issue. Starring alongside male models Richard Deiss, Jules Sweedy Raynal DS and George Paul, the brunette beauty is transformed into a femme fatale. This transformation is helped along with gorgeous retro curls by hairstylist Christian Attuly and a flawless face by makeup artist Vichika Yorn.

Dark Sensuality Fashion
There is an opportunity for fashion brands to explore darker, sensual themes in their designs and marketing.
Gender-bending Fashion
There is potential for fashion brands to challenge traditional gender roles by creating designs that can be worn by anyone regardless of gender.
Retro-inspired Hair and Makeup
With bold retro hair and makeup styles featured in the editorial shoot, there is potential for hair and makeup brands to incorporate vintage looks into their offerings.

Industries Being Reshaped

Fashion
Fashion brands can use the themes and styles featured in the editorial shoot to create collections that appeal to consumers seeking edgy, sensual fashion.
Beauty
Hair and makeup brands can use the retro-inspired looks featured in the editorial shoot as inspiration for creating bold vintage looks.
Photography
Photographers can take inspiration from the dark and sensual tone of the editorial shoot to create their own moody and provocative images.
SCORE
4.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 47%
Freshness 8%

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