Category
Tech
Automated Upkeep
Trend cluster
Category
Digitized
Wardrobe
Consumers turn to smartphone apps for curated closet displays.
4.3
Trend score
Trend
What is the Digitized Wardrobe trend?
Digitized Wardrobe: Online fashion platforms are releasing curated digital closet concepts. Replacing racks and hangers are smartphone applications that enhance wardrobes with virtual tools such as geo-tagging and customized style suggestions. These features benefit retailers with a tech-savvy consumer base drawn towards digitally-enabled features that are unavailable in-store.
Trend themes
Themes within the Digitized Wardrobe trend
Three behaviours holding the trend together01
Smartphone Wardrobe Apps
Smartphone apps are replacing traditional racks and hangers with geo-tagging and customized style suggestions, fostering a convenient experience for users and benefiting retailers with a tech-savvy consumer base drawn towards digitally-enabled features that are unavailable in-store.
02
Digital Wardrobe Mapping
Fashion apps like Stylebook are a stunning way to visualize your wardrobe, allowing users to map out looks and even collect 'style stats,' making getting ready in the morning a little easier on everyone and promoting fashion-conscious habits to users.
03
Wardrobe Remixing Assistance
Apps like Polyvore Remix lend inspiration to users who struggle to put outfits together, drawing on its global community to help users figure out what to wear and prevent them from repeating outfits too often.
Industry implications
What the Digitized Wardrobe trend means for industry
Where the trend changes the playbookFor
Fashion and Retail
These apps offer a great opportunity to retailers, as they can provide specialized and personalized fashion suggestions, while also helping users to find new clothes that would match their personal style.
For
Software Development
Developers and designers are in a good position to offer solutions to empower users to improve the organization of their closet and daily fashion choices through engaging tech tools.
For
Media and Entertainment
Entertainment industries like film and TV could use wardrobe-identifying apps like Ever to monetize a commonly-passive audience, as they provide clickable links that allow users to quickly buy merchandise seen on their favorite TV shows and movies.
Workshop question
How can your brands enable the convenience of smartphone apps to elevate consumer experience with its products or services?
Trend signals
Trend signals for Digitized Wardrobe
Trend score 4.3 out of 10, from popularity 71%, activity 49%, freshness 8%.
Popularity71%
Activity49%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Digitized Wardrobe trend
4 featured examples from May 3, 2015 to Mar 17, 2016CategoryTech
Wardrobe Mapping Apps
The Stylebook App is an Efficient Way to Plan Your Outfits
The fashion-tech industry can benefit from embracing and developing virtual wardrobe mapping apps, offering users a personalized and streamlined way to plan and organize their out…
CategoryTech
Remixing Style Apps
The New Polyvore Remix App Helps Fashionistas Find New Outfit Inspiration
Polyvore Remix App is disrupting the fashion industry by changing the way consumers shop and style themselves.
CategoryTech
Wardrobe-Identifying Apps
The Ever App Identifies the Clothing Worn by Characters on Television
Disruptive innovation opportunity: Integrate clothes-identifying apps with fashion retail platforms, providing a direct link for users to purchase items they like.
CategoryTech
Portable Outfit-Building Apps
The Apparel Paris App Puts Your Wardrobe in the Palm of Your Hand
Fashion retailers can leverage outfit-building apps to provide personalized recommendations and offer a more interactive shopping experience.
