The Apparel Paris app is the latest fashion innovation created by the France based start-up The Innovation Company. Inspired by the wardrobe building computer program, seen in the iconic 90's film 'Clueless', this outfit-centered app helps consumers build day-to-day ensembles using clothing within their own closets.
The Apparel Paris app provides a wide range of basics to choose from, but also provides a camera feature that allows the user to snap a picture of any garment in their closet that is not already on the app. This innovation also serves as a helpful shopping aid. While on the hunt for new attire, this app provides insight on how a certain garment or colour may look on the user.
The Apparel Paris app is free for download in the iTunes app store and available worldwide.