The Apparel Paris app is the latest fashion innovation created by the France based start-up The Innovation Company. Inspired by the wardrobe building computer program, seen in the iconic 90's film 'Clueless', this outfit-centered app helps consumers build day-to-day ensembles using clothing within their own closets.
The Apparel Paris app provides a wide range of basics to choose from, but also provides a camera feature that allows the user to snap a picture of any garment in their closet that is not already on the app. This innovation also serves as a helpful shopping aid. While on the hunt for new attire, this app provides insight on how a certain garment or colour may look on the user.
The Apparel Paris app is free for download in the iTunes app store and available worldwide.
What Makes This Trend Stand Out
- Outfit-building Apps
- The rise of outfit-building apps that use AI and image recognition technology to help consumers create stylish ensembles.
- Closet Organization
- The trend of apps and platforms that assist users in organizing and managing their wardrobe, making it easier to create outfits.
- Virtual Try-on
- The increasing popularity of virtual try-on features in fashion apps, allowing users to see how clothes will look on them before making a purchase.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can leverage outfit-building apps to provide personalized recommendations and offer a more interactive shopping experience.
- App Development
- The growing demand for outfit-building apps opens up opportunities for app developers to create innovative solutions with advanced features.
- Image Recognition Technology
- The use of image recognition technology in outfit-building apps presents opportunities for companies specializing in this field to offer their services to fashion brands.
