Proving an optimal opportunity for brands to engage with consumers face-to-face, these alcohol brand activations highlight the applications of experiential marketing in the drinking and entertainment sector.
Recently hosted in London, Campo Viejo's 'Fiesta de Color' was a vibrant pop-up bar that invited guests to take part in a variety of experiences that also served as an opportunity for product education. Inspired by the laid back nature of Spanish life in comparison to the work-life imbalance of London, the experience featured a 'Dare to Pair' session where attendees could experiment with envelope-pushing food pairings.
Also held in London, Chambord's Le Crown and Cactus pub was a three-day event celebrating the brand's French heritage with a stylized multi-tier space in Soho. Boasting a Bubble Bar where attendees can personalize their Chambord Royale cocktail, the summery activation is sure to inspire a few dedicated brand fans.
45 Alcohol Brand Activations
45
Temporary Supermarket Bars
Goose Island Beer Co. Will Set Up Pop-up Beer Tastings in Tesco Stores
44
Sophisticated Clubhouse Pop-Ups
The Johnnie Walker Blue Store is Modeled After a Gentlemen's Club
43
Chocolate-Built Pop-Up Bars
The Carlsberg Chocolate Bar Has Opened Its Doors in Shoreditch
42
Beachside Bar Activations
'Bomboras' is a Temporary Beachside Bar in Torquay, Australia
41
Branded Pop-Up Chapel Bars
The Jager Chapel Was a Romantic Activation Hosted in France
40
Sensorial Festival Activations
The British Summer Time Festival Hosted the Moretti Gran 2017
39
Experiential Beer Lounges
The Budweiser Beer Garage is the Latest SXSW 2016 Activation from A-B
38
Vault-Inspired Whiskey Pop-Ups
This Pop-Up Glenmorangie Bar Delighted Fans in London
37
High-Tech Multi-Sensory Pop-Ups
This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr
36
Bespoke Wimbledon Beer Pop-Ups
The Stella Artois Vantage Point Was Present at Wimbledon 2017
35
Gold-Painted Pubs
John Smith's Golden Ale Inspires the Creation of a Pop-Up Golden Pub
34
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
33
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
32
Champagne Cocktail Pop-Ups
Le Crown and Cactus Pub Was Hosted by Chambord in London
31
Pop-Up Rum Bars
ZINC Apartments is Celebrating National Rum Day 2016 with a Pop-Up Tasting
30
Supermarket Wine Pop-Ups
Tesco Launched the 'Finest' Pop-Up Wine Bar to Showcase Its Wines
29
Automotive Gin Bars
'Gin and Bear It' Operates Out of a Classic Converted Car
28
Pop-Up Beach Bars
Watsons Bay Boutique Hotel Created a Luxurious Space to Watch Surfing
27
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
26
Summer Wine Brand Activations
Campo Viejo's 'Fiesta de Color' Includes a Personalization Station
25
Experimental Pop-Up Bars
The 'Best Damn Billboard-Bar' Serves Up Sweet Beer-Based Concoctions
24
Pop-Up Brewery Shops
Shepherd Neame Launched a Brewery Inside a Shopping Center
23
Golf-Inspired Liqueur Pop-Ups
This Mini Golf Southern Comfort Activation Was at Bestival 2015
22
VR Gin Tours
Slingsby is Inviting Fans to Immerse Themselves in the 'Spirit of Harrogate'
21
Black Christmas Shops
Kraken Rum's Christmas Pop-Up Shop Celebrates with All-Black Offerings
20
Swedish Cider Lifestyle Pop-Ups
The Rekorderlig Beautifully Swedish Roadshow is Touring the UK
19
Teleporting Pop-Ups
Singha Beer Created a Street Pop-Up to Give Londoners a Taste of Thailand
18
Celebratory Italian Pop-Ups
House of Peroni's 'Amare L'Italia' in London Shares a Love of Italy
17
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
16
Gin Garden Experiences
The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
15
Surf Bar Pop-Ups
The Aperol Beach Club Serves Up Drinks and Gourmet Eats at Bondi Beach
14
Virtual Vineyard Tours
Brancott Estate Shares Virtual Reality Vineyard Tours at Festivals
13
Alcohol-Infused Tennis Championships
Pimm's and Wimbledon Celebrate the Tennis Tournament
12
Branded Barber Shop Activations
The Fitting Room's Bryan Brock Discusses the Power of Marketing
11
Cocktail-Inspired Ice Cream Parlors
Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event
10
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
9
Urban Beach Bar Pop-Ups
This Beer Bar Embodies the Spirit of the Beach in the Heart of the City
8
College Town Tailgate Parties
The Bud Light Down South Tailgate Tour Takes Live Music to Colleges
7
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
6
Graffiti Brand Activations
Street Artists are Painting the Town for a Heineken Party
5
Instrumental Train Experiences
This Desperados x Mount Kimbie Brand Activation Celebrates Sound
4
VR Whiskey Tastings
'Glenfiddich Virtual Infinity' Transports Tasters to a Scottish Warehouse
3
Summer-Centric Beer Activations
This Beer Campaign Focuses on Millennial Summer Activities
2
Cozy Holiday Lounges
Southern Comfort's Christmas Pop-Up is a Welcoming Place to Kick Back
1
Barrel-Honoring Whiskey Pop-Ups
The Latest Glenmorangie Pop-Up Bar Has Opened in London's Soho
Related Ideas
Naked Nightclub Pop-Ups
Get Naked London is a Clothing-Optional Bi-Weekly Nightclub Event
Temporary Supermarket Bars
Goose Island Beer Co. Will Set Up Pop-up Beer Tastings in Tesco Stores
TV-Inspired Pop-Up Bars
This Breaking Bad-Themed Cocktail Bar Lets Guests Cook Their Own Creations
Zero Gravity Dance Parties
Desperados' 'Bass Drop' Takes EDM Fans to 20,000 Feet
Bar Bull Pool Toys
The Intex 'Inflat-A-Bull' Inflatable Pool Toys are Fun for All Ages
Coveted Luxe Streetwear Pop-Ups
A New Louis Vuitton and fragment design Collection Was Released
Expecting Beer Ads
This German Beer Ad Parodies Pregnancy Photos by Swapping in Men with Beer Guts
Mobile Cocktail Bars
This Vintage Trailer Was Re-Purposed to Function as a Moving Bar
Floating Beer Gardens
Hoegaarden's Pop-Up Beer Garden Offers a Multi-Sensory Experience
Beachside Bar Activations
'Bomboras' is a Temporary Beachside Bar in Torquay, Australia
Job-Representing Products
Dennis Chen Humorously Describes Jobs Using Well-known Brands
Donut Slot Machines
Krispy Kreme Set Up a Food Slot Machine to Celebrate a New Partnership
Graffiti-Inspired Timepieces
The RM 68-01 Tourbilion Cyril Kongo Boasts a Colorful Watch Design
Ice Cream Fashion Campaigns
This New Moschino Campaign Was a Collaborative Effort with Magnum
Pop-Up Napping Stations
The Nap Station Was an Interactive Marketing Tactic by the Brand eve
Vivid Gentlemanly Apparel
The New Thom Browne Collection Boasts Playful Colorways and Classic Cuts
Experiential Beach Events
The Interactive 'Facebook Beach' Was Set Up at Cannes
Footwear Bar Pop-Ups
The 'Classics & Classics' Pop-Up Offers Footwear and Drink Pairings
Eye Mask VR Headsets
The 'Mild' VR Headset Goggles are a Stylish Take on Immersive Technology
Lifeguard Tower Hotels
This Beachside Hut in Tel Aviv is Now a Luxury Pop-Up Hotel
Ice Cream Photography Pop-Ups
Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
Small-Batch Ice Cream Deliveries
'Ruru Baked' Delivers Made-to-Order Ice Cream in Toronto
Modernized Velour Tracksuits
This New Juicy Couture Collection Features Oversized Styles and More
Paperboard Six-Pack Rings
The 'Can Collar' is an Environmentally Friendly Alternative to Plastic
Bespoke Wimbledon Beer Pop-Ups
The Stella Artois Vantage Point Was Present at Wimbledon 2017
Theatrical Pop-Up Bars
The Wonderland Bar in London Boasts Color-Changing Drinks and More
Musically Enhanced Wines
A Georgian Wine Brand Uses Music in Its Wine-Making Process
Art Deco Alcohol Packaging
The LE TRIBUTE Cocktail Bottle Designs are Contemporary and Classic
Branded Champagne Suites
Tokyo's Shangri-La is Home to a Special Suite from Krug Champagne
Versatile Eco-Friendly Towels
The Nomadix Towel is Eco-Conscious in Both Material and Design
Geometric Lucite Furnishings
This Acrylic Desk is Accented With a Graphic Chevron Print
Comprehensive Beer Coolers
The Dakine Party Bucket is Designed for Carrying Any Party Accessory
Supermarket Wine Pop-Ups
Tesco Launched the 'Finest' Pop-Up Wine Bar to Showcase Its Wines
Pop-Up Beach Bars
Watsons Bay Boutique Hotel Created a Luxurious Space to Watch Surfing
Fresh Market Retailers
The New Sourced Market Barbican Location Was Designed by YourStudio
Superhero Ice Cream Flavors
The Cold Stone Dark Chocolate Triple Berry Celebrates Wonder Woman
Alcoholic Grocery Shopping Experiences
A Winn Dixie Location May Soon Be Offering Wine On-Site
Virtual DIY Training Courses
The Lowes Holoroom How To is an Instructive VR Training Clinic
Polluted Art Galleries
This Pop-Up Gallery Exclusively Features Art Made with Air Pollution
Pop-Up Brewery Shops
Shepherd Neame Launched a Brewery Inside a Shopping Center
Multi-Sensory Airport Bars
Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More
Authentic Galleria Wine Shops
The WA Cleanskin Cellars Shop in Perth uses Upcycled Materials
Color-Changing Gin Spirits
Empress 1908 Gin Transforms from a Blue to Pink with a Tonic or Citrus
Urine-Based Beers
'The Pisner' Was Made Using 50,000 Liters of Human Urine
Fossil Libation Chillers
The Granite T-Rex Skull Whiskey Rocks are a Playful Way to Chill Drinks
Massive Inflatable Water Parks
'The Inflatable Island' is the Biggest Floating Playground in Asia
Swedish Cider Lifestyle Pop-Ups
The Rekorderlig Beautifully Swedish Roadshow is Touring the UK
Victorian Cocktail Garnishers
Hendrick's Created a Machine That Perfectly Cuts Cucumber Slices
Filmic Beer Branding
The Director Brewery Co Names Its Brews After Iconic Movies
Booze-Infused Ice Cream
Tipsy Scoop Has Opened a Boozy Ice Cream 'Barlour' in NYC
Glove Gaming Controllers
The 'CaptoGlove' Wireless Controller Utilizes Your Hand for Gameplay
Cucumber-Based Instruments
Hendrick’s Gin is Inviting Consumers to Make Music with Vegetables
Teleporting Pop-Ups
Singha Beer Created a Street Pop-Up to Give Londoners a Taste of Thailand
Edible Flavor Clouds
Pringles' Mechanically Generated Cloud Mimics the Scent and Flavor of Chips
Celebratory Italian Pop-Ups
House of Peroni's 'Amare L'Italia' in London Shares a Love of Italy
Stamping Message Sandals
The 'Follow Me Bring Beer' Flip Flops Design Ask For a Drink in the Sand
VR Champagne Tastings
Nicolas Feuillatte is Set to Host a VR Tasting Experience
Charitable Beach Towels
Sand Cloud Towels Donates 10 Percent of Profits to Preserving Marine Life
Beauty Branded Tea Parties
Benefit Cosmetics Created an Activation Around a British Tradition
AI Beer Breweries
Artificial Intelligence is Now Being Used to Craft the Perfect Beer
Collaborative Botanical Cocktails
Botanist Gin is Serving Wild Cocktails at Selfridges Restaurants
Champagne Dumpling Bars
This Japanese Bar Spotlights Gyoza and Champagne Pairings
Film Festival Beer Cans
Stella Artois Created This Limited Edition Beer Can Design for Cannes
Upscale Ice Cream Lounges
The Pop-Up Häagen-Dazs & Lounge Serves Treats in Cocktail Glasses
Dual-Purpose Sangria Pitchers
The Alsol Pitcher is Specifically Designed for Serving Sangria
Industrial Brewery Interiors
Mad Giant's Design Was Based Off the Company's Free-Spirited Ethos
Branded Barber Shop Activations
The Fitting Room's Bryan Brock Discusses the Power of Marketing
Millennial-Focused Beer Branding
The Lidskae Brewery Master Collection Includes IPA and Ginger Ale
Illustrated Beer Bottles
These Limited-Edition Stella Artois Beers Represent Different Lifestyles
Collaborative Influencer Clubs
This Club in the City is a Place for Entrepreneurs to Connect
eCommerce Wine Brands
King Estate Winery Developed NEXT with Amazon for Amazon Wine
Sparkling Canned Cocktails
Scrappy's Bitters Has Unveiled a Refreshing Line of Pre-Mixed Cocktails
Zero-Gravity Music Festivals
Desperados Bass Drop Took Place 30,000 Feet Over Las Vegas
Creating Connected Experiences
Nancy Hutson, Corporate VP of Events & Entertainment at SeaWorld
The Heineken F1 Experience
How Heineken Used a Racing Event as a 'Celebration of Moderation'
Japanese Botanical Gins
Nikka's Coffey Gin is the First White Spirit From the Whiskey Brand
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
Rewarding Bar Beacons
Heineken Gives On-the-Spot Rewards to Heineken Live App Users
Branded Croquet Events
Pimm's is Running 'Pimm's Cider Cup' Croquet Games for the Public
Urban Beach Bar Pop-Ups
This Beer Bar Embodies the Spirit of the Beach in the Heart of the City
Aromatic Cocktail Sessions
The Tanqueray No. Ten Tasting is in Partnership with Perfumers
Historic Tonic Water
The 'Aromatic' Fever-Tree Tonic Was Inspired by a 19th Century Navy Recipe
Japanese Citrus Ice Creams
The Häagen-Dazs Hyuganatsu Panna Cotta Pie is Summer-Ready
Cocktail-Inspired Alcohol-Free Sodas
The Duchess Sugar-Free Sodas Taste Like a Gin and Tonic
Iconic Art Graffiti Renditions
Aaron Kai Created a Wavy Mural for 'The Hundreds' Warehouse
Historic Luxury Pop-Up Locations
This Chanel Pop-Up is Placed in an Ornate Heritage Site
Gin-Flavoring Tea Bags
Heathrow's 'G&T-bags' Celebrate the Heathrow Gin Festival
Exploratory Ale Tastings
The 'BC Ale Trail' Encourages the Discovery of Products and Places
Beer-Infused Salsas
The Mrs. Renfro Craft Beer Salsa is Made with Texas Red Amber Lager
Vice Presidential Ice Creams
Cornell University Dairy is Working on a Joe Biden-Inspired Flavor
Handmade Earthy Scent Collections
P.F. Candle Co Offers a Rustic Touch to Its Fragrance Products
Perfume-Flavored Cocktails
'The Lipstick Rose' Captures the Essence of YSL's Baby Doll Perfume
Donut Cocktail Tastings
The Clough Club Pop-Up Pairs Cartems Donuts with Mixed Drinks
Tequila-Flavored Beer
'Desperados Dos' is a New Flavored Beer from Heineken
Pet-Friendly Bar Pop-Ups
London's Pet Pavilion Pawsecco Bar is a Dedicated Bar for Dogs
Lengthy Hashtag Billboards
These Heineken Ads Show the Beer's Complete Ingredient List
Wine-Themed Motels
The June Motel Promotes Wine and Wellness
Selfie Coffee Cups
Lavazza Serves Special Coffee to People Waiting in Queue for Tickets
Authentic African Condiments
These Flavorful African Sauces are Made from All-Natural Ingredients
Charcoal-Infused Cocktails
'The Dark Night' is a Dark, Detoxifying Drink Served at Minnow
Boozy Bread Pop-Ups
Virgin Trains' Food Store Pop-Up Features Bread, Baking Kits and Beer
Flavorful Alcoholic Sodas
WG Brewing's Boozy New Soft Drinks Provide an Alternative to Beer
Bottomless Wine Devices
This New Technology Lets Scientists Create Endless Sources of Wine
Summer-Centric Beer Activations
This Beer Campaign Focuses on Millennial Summer Activities
Barrel-Aged Whisky Teas
Tomatin's Whisky Barrel Aged Black Tea is Aged in Bourbon Barrels
8-Bit Pop-Up Bars
The Super Mario Bros Bar Celebrates the Blooming of D.C.'s Cherry Blossoms
Academic Whiskey Tastings
Jameson's Academy Experience Includes a Tasting and Warehouse Visit
Mixed Reality Cognac Displays
Rémy Martin's Alcohol Display Comes to Life with Microsoft HoloLens
eSports Beer Sponsorships
Bud Light Beer is Sponsoring Gamers Through Its New Interactive Program
Chemically Crafted Wines
Replica Wines Offers Great Taste With Affordability Higher Prices
Pop-Up Aquarium Nightclubs
Ripley's Beach Bash was Hosted at the Toronto Aquarium
Test-Resistant Poppy Seeds
FDL's Low Morphine Poppy Blend Prevent False Positives on Drug Tests
Beer-Enhancing Songs
Stella Artois and The Roots Created a Song to Enhance Taste and Sound
Finely Crafted Wheat Ales
Keith Villa Explains What Sets Belgian Moon Apart from Other Beers
Banned Smartphone Bars
The Gin Tub's Copper Ceilings Block Signals to Encourage Live Communication
Iterate to Innovate
Erik Baeumlisberger, Project Manager at SeaWorld Parks & Entertainment
Boozy Artisanal Caramels
The Jonboy Caramel Treats are Made with Various Liquors
Spicy Comic Character Whiskeys
The Hellboy Hell Water Cinnamon Whiskey is 66.6 Proof
Ice Cream Dog Treats
Puppy Scoops Offers Delicious and Dog-Friendly Frozen Treats
Mixology-Themed Rosé Wines
Veuve Clicquot Released Summer Wines Meant to Be Blended Over Ice
Wine-Branded Pool Loungers
Black Box California Rosé and The Pool Room Created a Shell Pool Float
Second Amendment Drink Chillers
Whiskey Bullets Use Faux Firepower to Keep Drinks Cool
Team-Building Ping-Pong Events
Ping-Pong Fight Club Helps Employees Bond Over Table Tennis
Nation-Wide Brewery Collaborations
This Cross-Canada Craft Beer Pack Marks Canada's 150th Birthday
Astrophysicist-Honoring Beers
'Bier LemonGrass Tyson' is Tailored for Neil DeGrasse Tyson
Beer POV Videos
These Kirin Beer Advertisements Look at Life from the Perspective of a Beer Can
Six-Ingredient Gin Spirits
Willibald Farm Distillery Uses Few Botanicals in Its Barrel-Aged Gin
Strawberry Cream Spirits
Sipsmith's Strawberries and Cream Gin Liqueur Takes Cues from Wimbledon
Potent Limited-Edition Beers
Thirsty Planet Brewing Co. Has a New IPA to Celebrate Its Anniversary
App-Inspired Laser Tag Games
This Event Brought Bubble Witch 3 Saga to Life Through Laser Tag
Celebratory Half-Century Whiskeys
The Dalmore 50 Single Malt Scotch Whiskey is a Lavish Libation
Chewy Ginger Snacks
The Arjuna Ginger Bar Features the Peppery Spice of Real Ginger