Former Vice President Joe Biden became something of an internet cult hero during his eight years in the White House, and Cornell University Dairy is seizing on one of the former veep's memes for his upcoming visit to the school. The on-campus creamery has announced its plans to release a flavor named after Biden, and it hopes to give him a scoop or two when he comes to the Ivy League academy for its convocation ceremonies.
Having learned that Biden's favorite ice cream flavor is chocolate chip, Cornell University Dairy is looking to make a vanilla and chip-studded ice cream for Biden. It has yet to be named, but candidates include Biden's Chocolate Bites; Bits n' Biden; Big Red, White & Biden; Not Your Average Joe's Chocolate Chip; and Uncle Joe's Chocolate Chip.
What Makes This Trend Stand Out
- Personalized Celebrity Flavors
- Opportunity for ice cream brands to create unique flavors inspired by popular celebrities and capitalize on their fan base.
- Meme Marketing
- Opportunity for brands to leverage popular internet memes and create innovative marketing campaigns.
- Event-themed Products
- Opportunity for brands to create limited edition products inspired by specific events or occasions and attract attention from targeted audiences.
Sectors Adopting This
- Food and Beverage
- Opportunity for food and beverage companies to introduce unique and unconventional flavors to cater to diverse consumer preferences.
- Marketing and Advertising
- Opportunity for marketing agencies to develop creative strategies that incorporate popular memes as part of brand campaigns.
- Event Planning
- Opportunity for event planning companies to collaborate with brands and create event-themed products to enhance the overall experience.
