Following the Extreme Croquet games it set up across the UK, Pimm's is now running the 'Pimm's Cider Cup' at The View from The Shard.
At "Europe's highest croquet lawn," members of the public are able to play games of croquet at a height that towers about 800 feet above the streets of London. On-site, players are able to get guidance from experts on how to best perform the sport. This unusual croquet game event was designed by Pimm's as a way to express that consumers should be open to exploring some of the quirks that make British summers so memorable.
The event's equipment was supplied by Jaques of London, which is perfect, since Joe Jaques notes: "This year marks 165 years since my great-great-grandfather invented croquet and – amazingly – 165 years since Pimm’s was first produced too."
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