Graffiti-Inspired Timepieces

The RM 68-01 Tourbilion Cyril Kongo Boasts a Colorful Watch Design

The limited-edition RM 68-01 Tourbilion Cyril Kongo is a colorful watch design that was created in a collaboration between Richard Mille and street artist Cyril Kongo. The hand-painted watch pieces feature the colorful designs of Cyril Kongo, which was a significant challenge to create. The artist says: "It took the development of special tools and over a year of experimentation for me to be capable of painting on a watch some five centimeters square." Some pieces within the watch are no more than a few millimeters in length, which indicates how much time and attention went into creating the details of this aesthetically pleasing design.

The dynamic watch face is framed by a NTPT carbon case, a TZP ceramic bezel and Grade 5 Titanium screws.

Only 30 editions of the striking RM 68-01 Tourbilion Cyril Kongo have been produced.

Graffiti-inspired Timepieces
Opportunity for disrupting the luxury watch industry by incorporating street art and vibrant designs.

Industries Being Reshaped

Luxury Watch
An opportunity for luxury watch brands to collaborate with street artists to create unique and colorful timepieces.
SCORE
6.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 94%
Freshness 8%