Dessert makers 'Tipsy Scoop', who grew in popularity after introducing alcohol-infused pints of ice cream have just opened a boozy ice cream store in New York City. The company calls the establishment a 'barlour' -- a contemporary adult twist on the nostalgic parlors consumers visited as children.
The company has been in existence for three years, originally selling its ice cream pints at high-end grocery stores, or catering events. However, the company experienced push-back regarding the convenience of the product and questions of whether or not grocery store clerks should be held responsible for ensuring each buyer is of legal age. The store-front acts as the perfect balance between convenience, and control for both the business, and the consumer.
Inside the barlour, Tipsy Scoop offers eccentric flavors like strawberry rhubarb bourbon and mango margarita sorbet. The colorful flavors and Instagram-able aesthetic draw a crowd of young Millennials who equate self-care and relaxation with luxury indulgences.