Category
Lifestyle
Assisted Choices
Trend cluster
Category
Patriotic
Libation
Alcohol labels adopt nationalistic branding for proud consumers.
3.8
Trend score
Trend
What is the Patriotic Libation trend?
Patriotic Libation: Alcohol companies are opting for a nationalist approach to branding that incorporates country-specific packaging for proud consumers. The adoption of instantly recognizable designs provides an opportunity for companies to attract the attention of consumers drawn to iconic imagery while tapping into the excitement around events like Independence Day.
Trend themes
Themes within the Patriotic Libation trend
Three behaviours holding the trend together01
Nationalistic Branding
Companies are opting for a nationalist approach to branding that incorporates country-specific packaging to attract consumers drawn to iconic imagery and patriotic events.
02
Patriotic Product Names
Brands are renaming products with nationalistic themes and events to appeal to consumers' desire for patriotic expression.
03
Patriotism in Product Design
Designs for alcoholic beverages feature all-American themes and colors that evoke emotions of patriotism and national pride in consumers.
Industry implications
What the Patriotic Libation trend means for industry
Where the trend changes the playbookFor
Alcoholic Beverages
Nationalistic branding, patriotic product names, and patriotism in product design are trends influencing the alcoholic beverages industry.
For
Sporting Goods
Brands have adopted nationalistic design in product artwork, labels and packaging, influencing the sporting goods industry with patriotic themes, sports teams, and events.
For
Food & Beverage
Food and beverage brands are adopting nationalistic themes and imagery to attract consumers drawn to patriotic and iconic imagery, events, and slogans.
Trend signals
Trend signals for Patriotic Libation
Trend score 3.8 out of 10, from popularity 60%, activity 45%, freshness 8%.
Popularity60%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Patriotic Libation trend
6 featured examples from Jun 3, 2014 to May 10, 2016CategoryLifestyle
Summery Champagne Branding
Chandon's Limited Edition Bottles Feature an All-American Label
Beverage companies can explore seasonal limited edition packaging to differentiate their products and create excitement among consumers.
CategoryLifestyle
Patriotic American Alcohols
Freedom Moonshine American Rye Whiskey Comes in Red, White and Blue
The packaging industry can offer innovative solutions for businesses looking to create DIY-style packaging, similar to the approach used by Tennessee Stillhouse for Freedom Moonsh…
CategoryLifestyle
Patriotic Beer Labels
Red, White & Blue Budweiser Labels Aim to Protect National Parks
Opportunity for beverage companies to incorporate patriotic packaging and support charitable causes to engage consumers.
CategoryLifestyle
Patriotic Beer Rebrandings
Budweiser Renames Itself "America" Until November Elections
The beverage industry can leverage rebranding campaigns like this to create product differentiation and emotional connections with consumers.
CategoryUnique
Patriotic Beer Fridges
Molson's National Anthem Beer Fridge Makes You Sing for a Drink
The alcohol industry can explore interactive marketing tactics to promote their brands and engage consumers in unique ways.
CategoryLifestyle
Patriotic Baseball Wines
Each of the Major Baseball Leagues Now Have a Team Wine Bottle
MLB's team-themed wine bottles are an example of how sports teams can expand into the food and beverage industry.
