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Patriotic Libation

Alcohol labels adopt nationalistic branding for proud consumers

Implications - Alcohol companies are opting for a nationalist approach to branding that incorporates country-specific packaging for proud consumers. The adoption of instantly recognizable designs provides an opportunity for companies to attract the attention of consumers drawn to iconic imagery while tapping into the excitement around events like Independence Day.
Trend Themes
1. Nationalistic Branding - Companies are opting for a nationalist approach to branding that incorporates country-specific packaging to attract consumers drawn to iconic imagery and patriotic events.
2. Patriotic Product Names - Brands are renaming products with nationalistic themes and events to appeal to consumers' desire for patriotic expression.
3. Patriotism in Product Design - Designs for alcoholic beverages feature all-American themes and colors that evoke emotions of patriotism and national pride in consumers.
Industry Implications
1. Alcoholic Beverages - Nationalistic branding, patriotic product names, and patriotism in product design are trends influencing the alcoholic beverages industry.
2. Sporting Goods - Brands have adopted nationalistic design in product artwork, labels and packaging, influencing the sporting goods industry with patriotic themes, sports teams, and events.
3. Food & Beverage - Food and beverage brands are adopting nationalistic themes and imagery to attract consumers drawn to patriotic and iconic imagery, events, and slogans.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
317,436 Total Clicks
Date Range:
Jun 14 — May 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Summery Champagne Branding
Summery Champagne Branding
Chandon's Limited Edition Bottles Feature an All-American Label
These summer-inspired limited edition bottles of champagne by Chandon and ButterflyCannon are a seasonal delight. This year’s Chandon summer champagne bottles are dressed in stripes. An all-... MORE
Patriotic American Alcohols
Patriotic American Alcohols
Freedom Moonshine American Rye Whiskey Comes in Red, White and Blue
Freedom Moonshine is a 100% Unaged American Rye Whiskey that celebrates the history of American-made moonshine. With flavors like Red Cherry, White Rye, Blueberry, Apple Pie and Firecracker that... MORE
Patriotic Beer Labels
Patriotic Beer Labels
Red, White & Blue Budweiser Labels Aim to Protect National Parks
A partnership between Budweiser and the National Park Foundation (NPF) has influenced the beer company to design and release patriotic labels. The official charity of America’s national parks... MORE
Patriotic Beer Rebrandings
Patriotic Beer Rebrandings
Budweiser Renames Itself "America" Until November Elections
The elections in the United States is a hot debate around the world and one that is also dividing the country quite dramatically, yet this patriotic beer branding hopes to remind people what matters... MORE
play_circle_filled Patriotic Beer Fridges
Patriotic Beer Fridges
Molson's National Anthem Beer Fridge Makes You Sing for a Drink
In order to get Canadians to prove their patriotism on Canada Day, Molson set up the National Anthem Beer Fridge, which required people to sing the entirety of the Canadian National Anthem in order... MORE
Patriotic Baseball Wines
Patriotic Baseball Wines
Each of the Major Baseball Leagues Now Have a Team Wine Bottle
America’s Major League Baseball teams enter the food and beverage industry with a line of exclusive wine bottles themed after the various state teams. Now you can enjoy a classy beverage in... MORE

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