Category
Tech
Delegated Interfaces
Trend cluster
Category
Experiential
Cinema
Movie theaters adopt unexpected sources of entertainment to engage viewers.
4.4
Trend score
Trend
What is the Experiential Cinema trend?
Experiential Cinema: Taking the cinematic experience to another level, movie theaters are integrating sources of entertainment that go beyond simple movie projection. Adopting virtual reality experiences and hosting social events, theaters are seeking to not only add a sense of novelty, but also to transform the traditional movie-going experience from something passive, to something more engaging.
Trend themes
Themes within the Experiential Cinema trend
Three behaviours holding the trend together01
Experiential Cinema
Cinemas are looking to add sources of entertainment beyond simple movie projection to transform the traditional movie-going experience from something passive to something more engaging.
02
Multi-Sensory Cinema Seating
Cineplex's 4DX enhances movies with snow, scents, vibrations and more using technology to offer experiences that can't be had from an ordinary living room.
03
Virtual Reality Movie Theaters
Virtual reality cinemas provide movie-goers with an immersive experience that can transport them to different locations and could be the next major area of entertainment VR will function in.
Industry implications
What the Experiential Cinema trend means for industry
Where the trend changes the playbookFor
Entertainment Industry
The entertainment industry has to keep innovating its offering to provide a new immersive and shared experience to a tech-savvy and demanding audience.
For
Technology Industry
The technology industry has a leading role to develop multi-sensory and augmented reality experiences and platforms to meet the expectations of viewers who are looking for new and more engaging entertainment forms.
For
Hospitality Industry
The hospitality industry should look to integrate different entertainment segments into their business to attract new customers and differentiate themselves from competitors.
Workshop question
What is the least engaging, most tedious part of your customer's interaction with your brand? How could you increase engagement here?
Trend signals
Trend signals for Experiential Cinema
Trend score 4.4 out of 10, from popularity 69%, activity 54%, freshness 8%.
Popularity69%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Experiential Cinema trend
7 featured examples from Apr 25, 2015 to Apr 19, 2017CategoryLife-Stages
Playroom-Inspired Cinemas
Cinépolis' Movie Theater for Kids Boasts Playground Equipment
Innovating within the entertainment industry by incorporating playroom-inspired cinemas can attract new customers and generate revenue.
CategoryPop Culture
VR Movie Theaters
The Virtual Reality Cinema Provides Movie Lovers with an Immersive Experience
Virtual reality cinemas offer disruptive innovation opportunities within the entertainment industry by revolutionizing movie-watching experiences.
CategoryLifestyle
Action-Tracking Stadium Seating
The Samsung 'Slider' Enhances Stadium Events with Moveable Seats
The Slider seating system presents an innovative opportunity to revolutionize the spectator experience in sports stadiums.
CategoryTech
Multi-Sensory Cinemas
'The Feelies' Transforms Film Experiences with Virtual Reality
VR cinemas and interactive storytelling can become innovative disruptions to the traditional movie theater industry.
CategoryTech
Interactive Social Cinemas
Cinex Lets You Tweet Live on the Big Screen While Watching a Movie
Movie theaters can leverage interactive movie watching to differentiate themselves from streaming services and provide unique experiences to attract customers.
CategoryPop Culture
Multi-Sensory Cinema Seating
Cineplex's 4DX Enhances Movies with Snow, Scents, Vibrations and More
Opportunity for entertainment companies to revolutionize the cinema experience with multi-sensory technologies.
CategoryLifestyle
Adoptive Cat Cinemas
Great Kittens' Cat Cinema is a Place to Watch a Movie with a Feline Friend
Introduction of cat cinemas offers an opportunity to create a new form of entertainment.
