Movie theaters adopt unexpected sources of entertainment to engage viewers
Implications - Taking the cinematic experience to another level, movie theaters are integrating sources of entertainment that go beyond simple movie projection. Adopting virtual reality experiences and hosting social events, theaters are seeking to not only add a sense of novelty, but also to transform the traditional movie-going experience from something passive, to something more engaging.
Workshop Question - What is the least engaging, most tedious part of your customer's interaction with your brand? How could you increase engagement here?