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Experiential Cinema

Movie theaters adopt unexpected sources of entertainment to engage viewers

Implications - Taking the cinematic experience to another level, movie theaters are integrating sources of entertainment that go beyond simple movie projection. Adopting virtual reality experiences and hosting social events, theaters are seeking to not only add a sense of novelty, but also to transform the traditional movie-going experience from something passive, to something more engaging.
Workshop Question - What is the least engaging, most tedious part of your customer's interaction with your brand? How could you increase engagement here?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
193,106 Total Clicks
Date Range:
Apr 15 — Apr 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

VR Movie Theaters
VR Movie Theaters
The Virtual Reality Cinema Provides Movie Lovers with an Immersive Experience
The world’s first virtual reality cinema in Amsterdam gives movie-goers a more immersive experience than ever before. The VR Cinema, which has a new location in Berlin, Germany, uses Samsung... MORE
Playroom-Inspired Cinemas
Playroom-Inspired Cinemas
Cinépolis' Movie Theater for Kids Boasts Playground Equipment
Mexican movie theater chain Cinépolis is set to launch two new flagship cinemas, which will create an interactive movie theater for kids. No matter how entertaining a kid-friendly movie is, it can... MORE
Action-Tracking Stadium Seating
Action-Tracking Stadium Seating
The Samsung 'Slider' Enhances Stadium Events with Moveable Seats
People are familiar with the idea of seeing motion seating in select movie theaters, but the Samsung ‘Slider’ is set to bring this kind of dynamic seating to sports stadiums. The... MORE
Multi-Sensory Cinemas
Multi-Sensory Cinemas
'The Feelies' Transforms Film Experiences with Virtual Reality
‘The Feelies’ is a multi-sensory cinema project from the Shuffle festival that brings together art and technology in an astounding way. Rather than being a passive participant in viewing... MORE
play_circle_filled Interactive Social Cinemas
Interactive Social Cinemas
Cinex Lets You Tweet Live on the Big Screen While Watching a Movie
Venezuelan movie chain ‘Cinex’ recently created a unique way to watch a movie at the cinema. Now you can have live discussions through Twitter, say what’s going on in your mind and... MORE
Adoptive Cat Cinemas
Adoptive Cat Cinemas
Great Kittens' Cat Cinema is a Place to Watch a Movie with a Feline Friend
With cat cafes popping up all around the world, Great Kittens is hoping to take the concept to the next level by opening the first cat cinema in London. The pair of cat lovers behind Great Kittens... MORE
Multi-Sensory Cinema Seating
Multi-Sensory Cinema Seating
Cineplex's 4DX Enhances Movies with Snow, Scents, Vibrations and More
In partnership with the world’s first 4DX cinema company, CJ 4DPLEX, Cineplex Entertainment will be introducing an all-new type of motion-based cinema seating to Canadian audiences. 4DX... MORE

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