Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Budweiser Chelada

 - Jan 17, 2008   Updated: Apr 7 2011
References: money.cnn & stltoday
Fans of specialty beers should be on the lookout for Budweiser/Bud Light and Clamato Chelada. Latinos have been mixing beer with Clamato juice for decades. Anheuser Busch had an "aha" moment and will be rolling it out nationwide after great success testing the fizzy red cocktail concoction in test markets along the southern U.S. border.

"This is a recipe that combines cultures and flavors," said Ana Vitrano, a product manager at Anheuser-Busch. "Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love."

Implications - Liquor manufacturers are increasingly looking to appeal to consumers of various cultural backgrounds by creating products inspired by traditional alcoholic beverages.