Budweiser Budvar is launching a new beer called the Kräusened lager in an effort to appeal to consumers with an interest in bohemian beers. With the rise of craft brewing, many consumers are eager to try new and interesting beer varieties. This particular product is designed to spark the curiosity of those who are interested in more traditional beers.
Unlike other beers, the Kräusened lager is made with same finishing technique used for bohemian beers. This means that the lager is unfiltered, unpasteurized and matured in Budweiser Budvar’s cellars in the Czech Republic. The beer is then put through a second fermentation process before it is transferred into kegs. The unique brewing process results in a crisp lager that has a much softer natural carbonation.
The launch of the Kräusened lager demonstrates a strong effort on the part of beer companies to expand their portfolios and pique customer curiosity about different beer varieties.
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