Movie experiences are heightened with expansive tech features
Implications - As at-home streaming services threaten to dismantle the film industry, theaters are elevating traditional cinematic experiences with high-tech enhancements for experiential allure. Moving even beyond innovations such as 3D screenings, cinemas are integrating everything from motion seating to multi-level screens, ultimately reinventing the movie experience into an immersive and interactive activity, rather than one suited for at-home relaxation.
Workshop Question - How can your brand adapt to rapidly shifting industry standards and consumer preferences?
Trend Themes
1. Virtual Reality Cameras - Professional 360-degree virtual reality cameras are being developed for use in the film and advertisement production industry as a way to create one-of-a-kind experiences for viewers.
2. Immersive Motion Seating - Motion seating enhances the movie-going experience with sensory elements that synch with the movie in a cinematic environment and presents a market opportunity for theater owners and technology providers.
3. Large Format Theater Screens - Theatres are introducing big screens that create immersive movie experiences, driving demand for customized screens, immersive sound systems and lounge seating configuration – opportunities for theater designers, audio/video system integrators and providers.
Industry Implications
1. Film Production and Marketing - 360-degree virtual reality cameras offer filmmakers, advertisers, and entertainers new filmmaking opportunities in creating high-quality, immersive movies, advertisements and more.
2. Theater Owners and Technology Providers - Advanced motion seating enhances the cinema experience and provides a market opportunity for theater owners and technology providers.
3. Theater Design and Audio/video Technology Providers - The trend to create immersive movie experiences has created an opportunity for theater designers and audio/video technology providers to develop customized theater screen configurations, immersive sound systems, and lounge seating configuration.
4 Featured, 27 Examples:
78,767 Total Clicks
Date Range:
Jul 15 — Jul 15
Trending:
Warm
Consumer Insight Topics:
