Category
Lifestyle
Assisted Choices
Trend cluster
Category
Immersive
Cinema
Movie experiences are heightened with expansive tech features.
4.4
Trend score
Trend
What is the Immersive Cinema trend?
Immersive Cinema: As at-home streaming services threaten to dismantle the film industry, theaters are elevating traditional cinematic experiences with high-tech enhancements for experiential allure. Moving even beyond innovations such as 3D screenings, cinemas are integrating everything from motion seating to multi-level screens, ultimately reinventing the movie experience into an immersive and interactive activity, rather than one suited for at-home relaxation.
Trend themes
Themes within the Immersive Cinema trend
Three behaviours holding the trend together01
Virtual Reality Cameras
Professional 360-degree virtual reality cameras are being developed for use in the film and advertisement production industry as a way to create one-of-a-kind experiences for viewers.
02
Immersive Motion Seating
Motion seating enhances the movie-going experience with sensory elements that synch with the movie in a cinematic environment and presents a market opportunity for theater owners and technology providers.
03
Large Format Theater Screens
Theatres are introducing big screens that create immersive movie experiences, driving demand for customized screens, immersive sound systems and lounge seating configuration – opportunities for theater designers, audio/video system integrators and providers.
Industry implications
What the Immersive Cinema trend means for industry
Where the trend changes the playbookFor
Film Production and Marketing
360-degree virtual reality cameras offer filmmakers, advertisers, and entertainers new filmmaking opportunities in creating high-quality, immersive movies, advertisements and more.
For
Theater Owners and Technology Providers
Advanced motion seating enhances the cinema experience and provides a market opportunity for theater owners and technology providers.
For
Theater Design and Audio/Video Technology Providers
The trend to create immersive movie experiences has created an opportunity for theater designers and audio/video technology providers to develop customized theater screen configurations, immersive sound systems, and lounge seating configuration.
Workshop question
How can your brand adapt to rapidly shifting industry standards and consumer preferences?
Trend signals
Trend signals for Immersive Cinema
Trend score 4.4 out of 10, from popularity 70%, activity 55%, freshness 8%.
Popularity70%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Immersive Cinema trend
4 featured examples from Jul 2 to Jul 10, 2015CategoryTech
360-Degree VR Cameras
Jaunt Unveils the First Professional Model for Epic Cinematic Footage
The use of professional 360-degree VR cameras revolutionizes the film industry by introducing immersive storytelling and virtual reality experiences.
CategoryLuxury
Floor-to-Ceiling Theater Screens
Cinemark’s 50,000 NextGen Theater Will Host a Huge XD Auditorium
Disruptive innovation opportunity: Develop advanced digital theaters that incorporate state-of-the-art technologies to improve the movie-viewing experience.
CategoryTech
Immersive Theater Seats
4DX Motion Seating Makes Viewers Feel Part of a Film
The film exhibition industry can incorporate 4DX motion seating to attract more viewers and increase box office revenues.
CategoryTech
Three-Storey Movie Screens
This Big Theater Screen in Idaho Spans 62 Feet in Width Alone
Opportunity to attract and retain customers by investing in state-of-the-art movie screens and technology.
