Category
Tech
Delegated Interfaces
Trend cluster
Category
Social
Subscription
Subscription models shift to include more interaction.
3.2
Trend score
Trend
What is the Social Subscription trend?
Social Subscription: As competition in the world of multimedia subscriptions increases, music streaming services are searching for new ways to set themselves apart. Recognizing that listening to music has become a profoundly social experience, many services are opting to increase interaction, either between members, between artists and fans, or between brands and consumers. The success of this method reveals that consumers are regarding streaming services almost as a next-generation social network.
Trend themes
Themes within the Social Subscription trend
Three behaviours holding the trend together01
Social Music Streaming
Streaming services increasingly differentiate themselves by increasing interaction and turning music streaming into a social experience.
02
Gamified Music Consumption
New gamified music streaming services with added fees seek to attract customers who previously wouldn't pay for music.
03
Mobile Music Streaming Promotions
Mobile providers offer music streaming as part of their promotions seeking to capitalize on the popularity of music streaming among Millennial consumers.
Industry implications
What the Social Subscription trend means for industry
Where the trend changes the playbookFor
Music Streaming Services
Streaming services must differentiate themselves by offering services that make the experience of consuming music social.
For
Retail
Soundtrack Your Brand allows brands and retailers to control their store playlists through Spotify, helping to legally stream music while giving them control over the mood of their stores.
For
Telecommunication
Mobile providers seek to capitalize on Millennial consumers preference for music streaming services by offering promotions that bundle music streaming in their phone package.
Workshop question
How can your brand employ the use of streaming services to enhance or market its products/services?
Trend signals
Trend signals for Social Subscription
Trend score 3.2 out of 10, from popularity 53%, activity 34%, freshness 8%.
Popularity53%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Subscription trend
8 featured examples from Nov 28, 2014 to Apr 19, 2016CategoryMarketing
Brand-Based Soundtracks
This Service Lets Brands and Retailers Control Their Store Playlists
Soundtrack Your Brand and similar services offering brand-based soundtracks provide disruptive innovation opportunities in the retail industry by creating better in-store experien…
CategoryArt & Design
Personalized Music Platforms
Samsung's Music Milk Provides a Custom Listening Experience
With the rise of personalized music platforms, there is a growing market for music streaming services that offer unique and tailored listening experiences to appeal to individual…
CategoryPop Culture
Trailblazing Music Subscription Services
Bandcamp Enables Bands to Maintain Subscription Services
Music sales platforms have the opportunity to adapt to the rise of subscription services and offer similar models to artists and fans.
CategoryMarketing
Messenger Music Services
The LINE Music Service Gives Mobile Users Listeners Freedom of Choice
Incorporating messaging app features creates an opportunity to differentiate from competitors and gain new users in the music streaming industry.
CategoryTech
Mobile Music Streaming Promotions
This Package Includes Access to Guvera's Music Streaming Service
Virgin Mobile is a telecommunications company that is offering a music streaming promotion.
CategoryTech
Comprehensive Music Services
Apple Music Will Stream Music and Boost Artist-Fan Interaction
Disruptive innovation opportunity: Developing a new streaming service that combines personalized recommendations and direct artist-fan interaction.
CategoryTech
Gamified Music Services
This Platform Promotes Each Artist's Album as an Individual App
Potential for music streaming platforms to adopt gamification techniques and offer unique app experiences for artists albums.
CategoryTech
Expanding Music Streaming Services
Google Play Music Podcasts is the Next Evolution of the Product
The addition of podcasts to music streaming services offers a potential edge to differentiate brands and attract new customers.
